Episode 45: Product Marketing and Sales Alignment

Product marketing has become a crucial function for B2B revenue teams. Product marketers play a key role in understanding buyer needs and providing insights that help each sales rep improve their win rate and create better experiences for buyers. Product marketers are constantly researching, defining, and communicating the position of the product. But some organizations struggle to align product marketing and sales initiatives. The struggle to create a strong feedback loop is real! The struggle to inspire action or change is real! So, if you’re a product marketer, how do you take your learnings, your insights, your research, and use these things to create alignment with your sales and the rest of your organization?