Episode 43: Create Better Customer Stories

There’s no better way to build trust than through the voice of your customers – we should know. We help our clients tap into the voice of their buyers and customers every day. But, as we say on this show, data without action is just data. One way to action on the data from the voice of your customer is through story telling. So how do you take the insights and experiences of your customers and turn them into stories that impact your go-to-market strategy?