Episode 4: Using Contact Data to Optimize Your Sales Experience and Increase Win Rates
Guest: Steven Bryerton, SVP & Head of Sales, ZoomInfo
Your contact database is full of insights that can help you win more deals. In this episode, we’ll explore how you can leverage your contact data to optimize your sales experience, create better opportunities for your reps, and increase win rates.
About Steven BryertonSteven is the SVP & Head of Sales for ZoomInfo (NASDAQ:ZI), the industry’s modern go-to-market and intelligence platform for more than 20,000 companies worldwide. Steven has spent more than a decade at ZoomInfo playing a pivotal role as the company scaled – holding positions in Lead Generation, Direct Sales and Sales Leadership. Currently as SVP, he is responsible for the new business sales team and their focus on rapidly growing ZoomInfo’s new customer acquisition and revenue growth. Under Steven’s leadership, the team has grown from four sales reps to more than 400 Account Executives & Sales Development reps through both organic growth and numerous acquisitions culminating in a successful IPO in June 2020.
About ZoomInfoZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 20,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading go-to-market software, data, and intelligence, and how they help sales, marketing, and recruiting professionals, please visit www.zoominfo.com.
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