Episode 35: Eliminating Bias in your Intelligence Program
Guest: Jarod Greene, VP of Product and Customer Marketing, Highspot
What causes biases in a win-loss program? In this episode, we’ll explore the reasons biases appear within win-loss analysis, what common biases to look for, and how to eliminate those biases in your win-loss program. We’ll also dive into how you can use marketing intelligence and sales intelligence to discover why your reps are really winning and losing.
About Jarod GreeneAs Highspot’s VP of Product and Customer Marketing, Jarod Greene is responsible for empowering Highspot’s go-to-market teams to command category leadership. Prior to Highspot Jarod led go-to-market, thought leadership, and analyst relations at Apptio and Cherwell Software, and leveraged product marketing and management strategies as an analyst at Gartner.
About HighspotHighspot is the sales enablement platform that increases the performance of sales teams by bridging the gap between strategy and execution. With Highspot, our customers turn initiatives into the actions that sales teams must execute and enable sales leaders to measure what is and is not working with deep and actionable insights. Companies like DocuSign, General Motors, Nestle, and Verizon Media use Highspot to equip, train and coach their sales reps. Executing your strategic initiatives with Highspot increases revenue drives consistent rep performance and improves rep ROI.
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