Episode 34: Make Your Go-to-Market Methods Stand Out
Having a clear go-to-market strategy is crucial for B2B sellers. It creates alignment. It helps to optimize your buyers experience. But in today’s environment, you must find ways to make your go-to-market initiatives stand out because buyers are flooded, bombarded even, with mass amounts of information. It’s estimated that people are exposed to between six thousand to ten thousand ads every single day. So, in this sea of information and constant tug of war for attention, how can you capture your buyers’ attention and how can you continually nurture your buyers with go-to-market initiatives that stand out?
About James Gilbert
I have a passion that runs deep for serving and growing the teams I am a part of. I am a business leader with a GTM, marketing, and data background. I am experienced scaling start-ups for high and fast-paced growth from Seed stage to IPO | Growing revenue impact at mid-market & enterprises | 20+ year track record leading and orchestrating GTM, growth, CX, data, culture, communities, and more.
I am unconventional and creative but I am centered on results with numbers. That makes me pretty unique.
Perception is bigger than reality and how we are perceived by others matters to me. I want to inspire, create hope, and help wherever I can. As a Board member in the PEAK community, an active member in Pavillion, and more. I am dedicated to the future of Marketing and helping marketers reach new heights.
I love the journey as much as the end goal. I enjoy learning from those around me and building something that lasts.
The personal side of me: I am a father of 4 with an amazing wife, this is what drives me. I am a sports enthusiast & Utah Jazz fan #takenote. I believe the biggest gap in today’s world is our lack of being human even when there are differences.
Author: Leading Through The Pandemic
Podcast Host. 2x: Banking on Experience & Sweets of CX
Community Leader: PEAK CMO
Personal Website: https://www.jamesgilbert1.me
Creator Page: https://app.thejuicehq.com/creators/james-gilbert