Create Strategic Alignment - TruVoice from Corporate Visions (Formerly Primary Intelligence)

Sales Intelligence Weekly Podcast

Episode 28: Creating Strategic Alignment Between Customer-Centric Teams


We know strategic alignment throughout your organization is crucial to increasing win rates. In a previous episode we explored specifically how to create alignment and end the battle between sales and marketing – but when it comes to strategic revenue operations, alignment goes beyond that. In today’s episode, we’re going to explore strategic alignment in B2B organizations from the top down. Let’s talk about why the misalignment occurs, how you can identify it quickly, and how you can create strategic alignment within your organization between all customer-centric departments? 

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About Sid Kumar

Sid Kumar is SVP of Revenue Operations at HubSpot, where he leads worldwide go-to-market strategy and operations for the Flywheel organization across Marketing, Sales and Customer Success. Prior to HubSpot, Sid was Head of Field Sales Operations at Amazon Web Services (AWS), where he was COO of Sales for Americas and led the global launch of AWS’s Cloud Sales Centers. 

Sid is an industry thought leader who has been featured in numerous books as a subject matter expert on high velocity go-to-market models. He has a BA in Economics from Yale and a MBA in Strategic Management from The Wharton School.

He lives in Long Island, NY with his wife and two children. In his spare time, he enjoys playing pickleball, tennis, watching true crime shows, and traveling to new places.