Build Strong Customer Relationships - Primary Intelligence

Sales Intelligence Weekly Podcast

Episode 15: Building Strong Customer Relationships in a Digital Age​

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As salespeople, we must build trust with our customers. Whether we’re prospecting, conducting discovery calls, or deep into pitching to the buying committee, building trust is a vital piece to increasing win rates. But, building trust can be a struggle for sales reps and this directly impacts their pipeline and close rates.  As the buyer’s journey shifts to a digital experience, sales reps are having to find new ways to build trust with prospects. So how can reps build those strong customer relationships throughout the sales process?

Jamie Shanks Headshot

About Jamie Shanks

Jamie Shanks is the CEO of Pipeline Signals.  Pipeline Signals is a pioneer in Relationship Signal Intelligence Monitoring, where they monitor and mine your TAM / List of Accounts for Relationship connections, Competitive Intelligence and Compelling Events like job changes. 

For 10 years prior, Jamie ran Sales for Life – the world’s largest Social Selling training program for mid-market and enterprise companies. Sales for Life has trained over 250,000 sales and marketing professionals, in dozens of industries. Jamie’s workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

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