Episode 1: The State of Sales Intelligence
Sales intelligence matters. In this episode, we discuss the current state of sales experience, how it’s evolved over the
years, and what we foresee sales intelligence to look like in the future. We’ll explore why sales intelligence is so
important to the success of your business and steps you can take to improve it.
About Dan Dawson
A skilled sales leader and consultant, Dan Dawson’s background includes more than 25 years of sales and sales management experience.
At Force Management, Dawson specializes in sales management consulting and driving measurable results through reinforcement and adoption. He has advised and managed projects addressing a variety of sales challenges, including:
- Adoption methods
- Sales process improvement
- Channel strategy and organization
- Support and services sales
- Sales effectiveness assessment
Prior to joining Force Management, Dawson served as principal partner at D-Limited, leading marketing and
sales services delivery for technology and financial solution providers focused on the enterprise. Prior to
this Dawson held sales leadership positions at Varolii Corporation, NetApp, Acta, Portare, and Memorex Telex,
transforming sales teams from product sellers to client-oriented, business solution teams.
Dawson graduated with honors from the University of North Carolina, Wilmington with a Bachelor’s of Science
degree in Business Administration. His military service was performed in the US Army, 82nd Airborne Division,
Headquarters Company, Office of G-3 Planning and Operations.
About Force Management:
Force Management works with our clients to fundamentally transform their sales organizations, focusing
specifically on increasing sales revenue, sales margin, and market share. Force Management’s Command Series
helps clients balance an external focus on the customer, with an internal focus on sales management best practices.
As a result, customers sell more at higher margins, qualify and close deals sooner, exceed quota more frequently
and attract and retain key talent with less effort.
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