Sales Intelligence Weekly Podcast - Primary Intelligence
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Sales Intelligence Weekly Podcast

The Sales Intelligence Weekly podcast covers topics focused on helping sales and marketing leaders improve sales experience, increase win rates, and elevate sales enablement


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Episode 7: The Digital Transformation of the Traditional Sales Process

Guest: Craig Daly, Chief Revenue Officer at Aktify

It’s no secret. The traditional sales process is changing. Leaders are having to help reps adapt and find better ways to reach their prospects through technology, automation, and data and adjust their sales playbooks to increase win rates. In a world where the buyer’s journey is shifting to a digital-first experience, how do you ensure the sales experience fits into that digital environment while still providing that genuine human experience for your buyers? Join us as we explore the digital transformation of the sales traditional sales process.

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Episode 6: How to Coach Your Reps to Sell Better

Guest: Chad Sanderson, Managing Partner, ValueSelling Associates

Sales coaching methods impact your win rates. In this episode, we’ll dive into coaching strategies that you can use to help your reps succeed, how coaching has evolved during the pandemic, and how you can determine what is and isn’t effective when it comes to your coaching methods.

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Episode 5: Guiding the Digital Buyer

Guest: Aurelia Solomon, Director of Product Marketing, Drift

The buyer journey is changing. Now, more than ever, it’s important to create a digital experience that prepares your buyer before an interaction with sales. In this episode, we’ll explore ideas around guiding the digital buyer through personalization, how you can use conversational intelligence to create better opportunities, and how this digital guidance impacts the sales experience.

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Episode 4: Using Contact Data to Optimize Your Sales Experience and Increase Win Rates

Guest: Steven Bryerton, SVP & Head of Sales, ZoomInfo

Your contact database is full of insights that can help you win more deals. In this episode, we’ll explore how you can leverage your contact data to optimize your sales experience, create better opportunities for your reps, and increase win rates.

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Episode 3: Using Buyer Feedback to Make Strategic Decisions in Marketing

Guest: Kristine Davis, Director, Marketing Intelligence & Analyst Relations, Beeline

Your buyers will tell you what it takes to win their business. In this episode, we’ll dive into the ways that you can better leverage your buyer feedback as part of your marketing strategy. From competitive intelligence to sales enablement and beyond, we’ll explore the ways buyer feedback can help you make data-driven decisions for strategic direction.

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Episode 2: Eliminating Bias in your Intelligence Program

Guest: Jarod Greene, VP of Product and Customer Marketing, Highspot

What causes biases in a win loss program? In this episode, we’ll explore the reasons biases appear within win loss analysis, what common biases to look for, and how to eliminate those biases in your win loss program to discover why your reps are really winning and losing.

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Episode 1: The State of Sales Intelligence

Guest: Dan Dawson, Senior Partner – Chief Sales Officer, Force Management

Sales experience matters. In this episode, we discuss the current state of sales experience, how it’s evolved over the years, and what we foresee sales experience to look like in the future. We’ll explore why sales experience is so important to the success of your business and steps you can take to improve it.

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