Are you ready to get on the fast track to discovering insights and achieving results with win loss and customer experience programs?

Outcomes 2017 conference is just 12 weeks away.

We are excited to feature our clients as speakers at Outcomes 2017.

These speakers will be sharing best practices and insights on how they use Win Loss and Customer Experience analysis to close sales deals, accelerate revenue, and achieve customer success. They’ll be showing you the best ways to reach measurable business outcomes.

Speaker Spotlight:


Vice President Product Marketing for CA Technologies

Being Consistent with the Scheduling Process breakout-session

Jeff guides teams to define product positioning, craft unique messaging, and build creative content designed to drive lead generation, fill the sales pipeline, and help customers transform ideas to outcomes, quicker.

His win loss analysis program provides the necessary intelligence to accomplish these responsibilities. Jeff values the detailed competitive information he receives from the Primary Intelligence team. This allows him to focus on other areas of the business.

Jeff is excited to meet the attendees and hear first-hand how other teams are managing competitive win loss techniques and discover the latest trends.

Check out Jeff’s Background

He has vast experience in the business software application market across roles including marketing, sales, and business development. His tenure includes working at Oracle, FrontRange Solutions, BMC, and now CA Technologies where he leads the Agile Management product and solutions marketing teams, including Agile Solutions & Services, Collaboration Tools, Project & Portfolio Management, and IT Service Management solutions.

Listen to Jeff ‘s Win Loss Insights

Jeff will be speaking at our 5 Keys to Success breakout session “Being Consistent with the Scheduling Process” on Thursday, September 14. He’ll share his experience with sample and getting sales rep buy-in and support.

Yvette Lamberton, our Global Sales Consultant, who introduced sample services to Jeff, will co-present.

She shared, “Jeff was thrilled when he implemented sample services and we took the burden away from him. Jeff’s story will motivate you once you hear how he reached success with his program.”

Sign up today so you can hear Jeff’s best practices.