Last week Primary Intelligence closed its 2nd annual customer conference, Outcomes 2017. Here is a summary of the of the three-day event, which was held September 13-15 at the Grand Summit Resort in Park City, Utah.

At Outcomes 2017 numerous sales, marketing, and product leaders gathered to hear best practices from their peers and PI experts, learning how to “Focus Forward” on their desired outcomes and not just data. Attendees learned real-world methods used by Primary Intelligence customers to deliver revenue outcomes with their Win Loss Analysis and Customer Experience programs.

If you couldn’t be there, here’s a snapshot of what you missed…

Outcomes 2017 Conference for Win Loss and Customer Experience Professionals

On opening day, attendees learned how to harness the power of TruVoice for their win loss and customer experience programs. Attendees also had the opportunity to meet one-on-one with Ken Allred (Primary Intelligence’s CEO), sales and customer success leadership, and program partners. The evening closed with attendees enjoying a gondola ride to Red Pine Lodge for an elegant dinner reception, games, roasting marshmallows, and entertainment by the Killer Keyz by Dueling Pianos Anywhere.

“Appreciated the opportunity to meet one-on-one with Primary Intelligence team especially as we are launching our kick-off.” ~ Marketing Strategist

Getting social with the wonderful attendees of #pioutcomes at beautiful Red Pine Lodge!

— Justin McDonald (@Just_in_time801) September 14, 2017

Ken Allred kicked off the official start of Outcomes 2017 conference sharing his wisdom on the five keys to achieving revenue outcomes.

“Interesting overview and sharing of best practices…Good interactive discussion.” ~ Sr. Manager of Market & Competitive Intelligence

Next up, the dynamic Chris McChesney, Franklin Covey best-selling author of the Four Disciplines of Execution, motivated attendees with the two kinds of strategies a leader will have to execute and how leaders can realize their business goals.

“[The keynote] revealed to me why I have had successes in the past and help me consciously understand how to do it again.” ~ Sales Liaison

The day continued with presentations and workshops devoted to win loss analysis and customer experience programs. Guest client speakers shared stories and insights with attendees on delivering/defining outcomes; sharing intelligence, competitive intelligence, leveraging no decision analysis, capturing insights, implementing customer success strategies, managing sample, scheduling interviews, and transformation tactics.

“Well balanced representation of customers and roles on throughout. The content was interesting and provided valuable takeaways.” ~ Marketing & Competitive Insights Lead

Ken teamed with Frank Visgatis, President and Chief Operating Officer of CustomerCentric Selling® to discuss delivering outcomes, not data.

Nick Siddoway, Primary Intelligence’s EVP of Sales & Delivery, led the Outcomes Success Panel with guests answering attendees most pressing questions on how to succeed at win loss and customer experience analysis.

“[Sessions] were very informative with prepared examples but also allowed time for questions. Enjoyed the practical applications to gain insights across multiple pillars.” ~ Market & Competitive Insights Lead

Ken wrapped up Thursday with the Primary Intelligence roadmap and upcoming innovations.

“Good opportunity to also meet the Primary Intelligence team. [Outcomes] was a great way to connect.” ~ Product Marketing Manager

In the evening, guest dined and danced at our Outcomes celebration in the Sundial tent at the Grand Summit.

“I liked learning best practices from someone who initiated a Win-Loss program just 2 years ago, which is directly applicable to my situation today.” ~ Manager, Market Research

And had a little fun in the photo booth.

On the final day of our Outcomes 2017 conference, attendees spent the morning hearing more success stories from clients on being a support tool for sales and account reps, connecting buyer and seller perceptions, developing executive stakeholders, uncovering weak spots, being mindful of root causes, tracking ROI, identifying priorities, and action planning/results monitoring.

“Good to hear the journey of other companies. Loved hearing what other customers are experiencing.” ~ Product Marketing Manager

Guests also had a chance to learn more about TruVoice and to view a demo of our TruSales for Salesforce.

“[TruVoice Mastery] sessions were very, very helpful. Really good overview of the various functions and applications.” ~ Program Manager

Ken shared a few closing remarks at the Outcomes 2017 farewell lunch, and some attendees joined us for a round of golf or a tour of the High West Distillery.

“[Outcomes 2017:] Fun location. Good food. Great entertainment.” ~ Marketing Communications Manager

The 2nd annual Outcomes 2017 conference put attendees on the fast track to discovering insights and achieving results with Win Loss Analysis and/or Customer Experience Analysis.

Join us for Outcomes 2018. Keep checking our Outcomes Conference page for more details.