OVERCOME BUYER INDECISION
No Decision Analysis
Predict and prevent “No Decisions” with our fully-automated Win-Loss Analysis platform, TruVoice, and empower you reps to change their sales outcomes.


Is Indecision Your Toughest Competitor?
Indecision is a critical competitor to overcome.
With over 40% of deals resulting in “No Decision”, you must understand which of your “No Decisions” are still winnable, why your buyer stopped progressing, and how your seller can overcome buyer hesitation.
Your “No Decisions” are low hanging fruit in your pipeline – and we’ll help you win more.
Primary Intelligence + DCM Insights have combined the power of fully automated Win-Loss Analysis + The JOLT Effect to provide sellers with understanding, actionable insights, and tactics to overcome buyer indecision.
Why Analyze No Decisions?
Prediction and Prevention
As you analyze your "No Decisions", we'll help you identify the specific ways you can predict and prevent a "No Decision" before it occurs.
Buyer (De)Motivation
Find out why buyers stall, understand their motivators and de-motivators, and help each buyer overcome indecision.
No Decision Playbooks
Power your playbooks with the voice of your buyer and keep buyers confident and motivated through the sales process.
Personalized Sales Coaching
Leverage buyer feedback from "No Decisions" and apply The JOLT method to empower reps with tactics, intel, and confidence to win more.
Increased Win Rate and Revenue
Understand which deals are winnable before it's too late. Increase your win rate and overcome your toughest competitor - indecision.
Forecast
Accuracy
Avoid the frustration of predicting pipeline and increase the accuracy of your sales forecasts every month.
Win the
Winnable
Accurately predict which deals are still "fair game" and how to understand the specifics around how they can be won.
Create Better Buying Experiences
Create better experiences by understanding what buyers care about and how your buyers think, act, and purchase.
Ready to overcome indecision?
Win More No Decisions
With our fully-automated Win-Loss Analysis platform, TruVoice, uncovering “No Decision” insights is easy.
Select No Decisions
Collect Feedback
Analyze Feedback
Qualitative and Quantitative Insights
Change Your Deal Outcomes
No deal is out of reach! Get started today.

MASTER CLASS
Join Matt Dixon, co-author of The Challenger Sale and The JOLT Effect, and Ryan Cuellar, Chief of Delivery at Primary Intelligence, to explore how go-to-market teams can overcome customer indecision and win more.