New TruVoice went live earlier this year, and since then we’ve been refining it by adding features you’ve requested. Here are the top 5 features you asked for that are now available:
Interview Exports (and updates to them)
On popular demand, interview exports returned to TruVoice—and with a bit of a makeover. We took exports to the next level by adding context and comparisons. You’ll find performance summaries in these reports and performance benchmarking to compare one interview against your average interview.
See all Outcome Reasons
Our Outcome Reasons page now provides quick access to all outcome reasons in both chart and table formats. We start out by showing the top 3 reasons, so you can organize priorities around them. And from there, you can access the remaining list of outcome reasons to understand other nuances in your buyer base.
Finding out what didn’t help you win can be just as insightful as knowing what did.
Take one of our software clients for example. They had a stand-out feature that none of their competitors offered. Our client nearly always earned higher performance scores in their software tool because of it (competitors just didn’t have anything comparable). But, our client rarely won business due to this feature. It was at the very bottom of their “Why You Win” list.
Our client took this information back to their product team, who used this intelligence to prioritize their roadmap. They shifted their efforts to adding value in areas buyers said directly impacted their purchase decisions. While this feature acted as an occasional differentiator, its placement as a low frequency reason for winning helped them channel resources to more impactful areas.
A few more details… You can export the full list of reasons you win and lose (details here). And, each reason also comes with the ability to drill down, so you can find out what your buyers said about that reason and why.
Quicker Access to Interviews
There’s no doubt about it: interview transcripts are among the most viewed datapoints in TruVoice (if not the most viewed!). To make it easier to access, we reduced the clicks-to-transcript down to just 2 clicks.
Did you know our interview transcripts are completely mobile-friendly? If you’re not already receiving automatic email notifications for each new interview, ask to be subscribed today. Once the notification email arrives in your inbox, you can access the new interview directly from the email—and on whatever device you may be using.
Buyer Analysis Usability Improvements
One of my favorite sayings is: “Ounces are pounds”. I learned that the hard way when packing for a 22 mile hike along the Kalalau coast of Kauai. Turns out, all of the tiny extras I threw in my pack added up and made it a lot heavier (and kind of miserable).
In the case of Buyer Analysis, we’ve taken this approach—but with a positive twist.
Our analyst team identified a handful of small— yet very impactful—improvements we could make. We changed our scroll bar style, “froze” buttons in place, and improved the search functionality. These simple changes add up to make their work more efficient (which translates to interviews delivered faster for you).
Data Export (Beta)
Our program consultants capture detailed and nuanced insights from each of your buyers, and while our Dashboard pulls out the most important story-lines, there are endless ways you can slice and dice your interview findings.
Data Export makes it possible for you to create whatever custom analysis you need. And, it also gives you a head start: you can pre-filter your data-set before exporting, so that by the time the export arrives in your inbox, you’re already on your way to building a custom report.
Data Export is currently in beta. If you’d like to test it out and provide feedback, send us an email with the subject “BETA Data Export”.