Innovation Insight for Digital Sales Rooms
to Support Virtual Selling and
Customer Experience
Get Report
This content is no longer available. To see our newest Gartner report, please click the button below:
The way sellers interact with buyers is changing.
As a result of the pandemic, the shift to virtual selling has become accelerated and permanent for most B2B businesses. Sellers have less time with buyers to build trust, differentiate their solution, and show value while still trying to increase win rates and revenue.
Sellers need to be able to understand and track buyer engagement through the buyer’s journey.
This will help sellers understand which sales touchpoints, messages, and efforts are most impactful.
Using digital sales rooms, you can create a place where sellers can collaborate, educate, and tailor the experience with buyers and customers.

Disclaimer:
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Primary Intelligence.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Innovation Insight for Digital Sales Rooms to Support Virtual Selling and Customer Experience, 17 January 2022, By Melissa Hilbert, Varun Agarwal.