It’s true that being a higher priced vendor increases your chances of losing a deal. But your higher price doesn’t have to work against you. In 25% of wins, buyers pick the pricier product. Buyers say these higher priced winners offer the greatest value at the least risk to them. Our study from nearly 900 purchases shows how you can use your higher price as an asset, too.

As responsible sales, marketing, and product leaders, you must use data-driven analytics to produce actionable intelligence and develop strategies to create a competitive advantage. You know what matters most are the initiatives you’ll take to lead your teams to success.

Customer Experience helps to explain customers’ overall experiences with their vendors, from the discovery phase, through evaluation and selection of products and services, to the eventual “end of life” of the product.