Customer Experience helps to explain customers’ overall experiences with their vendors, from the discovery phase, through evaluation and selection of products and services, to the eventual “end of life” of the product.

As responsible sales, marketing, and product leaders, you must use data-driven analytics to produce actionable intelligence and develop strategies to create a competitive advantage. You know what matters most are the initiatives you’ll take to lead your teams to success.

Although most buyers are keenly interested in features and functionality, factors related to company performance also matter. This report analyzes eight company-related factors that buyers use when evaluating vendors in competitive B2B sales opportunities.