Industry Insights Report
Changing Your Sales Outcomes (Detailed Report)
This comprehensive win loss analysis study examined 1,000 B2B sales opportunities in multiple industries and revealed a surprising fact: Buyers reported that the losing vendor could have won 36% of the deals they lost if they had done a few things differently in their sales process. And here is the surprising part… price was rarely the main reason for their selection. From the report: “Sales issues were the most prevalent weakness buyers said a losing vendor could have corrected to win.” Before you cut your price to stay competitive, read our study to learn how you can win 36% more of the deals in your pipeline.