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B2B Vendor Success
Understand 3 Buyer Perceptions to Increase Win Rates in Close Competitions
Primary Intelligence analyzed research from over 10,000 B2B purchase decisions since 2008 and identified perception factors most important to buyers from a holistic, company-based perspective. Of course B2B buyers are most interested in product features and functionality when evaluating vendors. But these 3 key findings related to the buyer’s perception of your company can tip the scale for you… or against you, especially in a close competition.
Company-related factors we studied include criteria such as:
- Customer references
- Service and support
- Financial viability
- Experience in a buyer’s industry
- Long-term future direction
- Delivering what was ordered
- Vendor size