B2B Buyer Loyalty eBook

Primary Intelligence reviewed over 10,000 interviews with leading B2B decision makers from five key industries and measured the “stickiness” they had with the companies they evaluated. And three strategies surfaced from the study you can use to get your buyers to stay loyal to your company. This report divulged how those decision makers framed their decisions about loyalty with the vendors they considered, including both winning and losing vendors, examining topics such as:

• Which loyalty indicators are strongest in buyers’ evaluations?
• How well does loyalty track to buyers’ overall decision satisfaction?
• Should sellers continue to pursue buyers who have declined to purchase from them in the past?
• Which industries are most and least successful in consistently rating high in loyalty metrics?
• Which geographic regions have the best and worst loyalty ratings?
• What should I do to increase my buyer loyalty ratings with B2B buyers in future sales opportunities?

Download this eBook to learn 3 strategies from the study that can help you drive “stickiness” with your B2B buyers today.