Marketing - Primary Intelligence

Discover how to increase win rates today.

Schedule a call with a win loss expert today and learn how you can use your buyer feedback to win more deals, enable sales, and find your competitive edge.

More Quality Feedback

Through time-tested survey and interview processes, we gather higher volumes of your buyer’s unbiased feedback so that can gain actionable insights into why your reps win and why they lose.

Easy-to-Find Insights

With our automated win loss solution, you’ll spend less time collecting and compiling feedback and more time discovering the keys to winning more deals. Easily share digestible reports to communicate findings and get buy-in from stakeholders and front-line reps.

Access to Experts

Our team of win loss experts has conducted over 55,000 surveys during the last 20 years. We know what questions to ask to get relevant, unbiased feedback from your buyers. We’ll help you conduct your win loss analysis in the most impactful way to help you increase win rates and understand your competitive advantage.