Digital Selling Roadmap from Gartner - Primary Intelligence

2022 Strategic Roadmap for B2B Digital Selling

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The way sellers interact with buyers is changing.

Gartner® predicts that “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.”

As the buyer’s journey shifts to a digital experience, B2B sales teams must evolve to create better buying experiences that increase win rates.

Get insight into how you can optimize digital selling for your B2B organization with this complimentary Gartner report.

Journey maps enable the organization to see what the customer goes through to get the business outcome they are seeking.

To further improve this journey map, it is necessary to have B2B personas defined based on an organization’s voice of the customer programs.

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GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Primary Intelligence.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, 2022 Strategic Roadmap for B2B Digital Selling, 14 December 2021, By Gene Alvarez, Melissa Hilbert.