2022 Strategic Roadmap for B2B Digital Selling
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The way sellers interact with buyers is changing.
Gartner® predicts that “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.”
As the buyer’s journey shifts to a digital experience, B2B sales teams must evolve to create better buying experiences that increase win rates.
Get insight into how you can optimize digital selling for your B2B organization with this complimentary Gartner report.
“Journey maps enable the organization to see what the customer goes through to get the business outcome they are seeking.
To further improve this journey map, it is necessary to have B2B personas defined based on an organization’s voice of the customer programs.“
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Gartner, 2022 Strategic Roadmap for B2B Digital Selling, 14 December 2021, By Gene Alvarez, Melissa Hilbert.