“Upgrade”

Revenue Expansion

Searching for that “really cool, unique item” that pushes the sale to close? How about understanding the customer’s need and then demonstrating how your product/solution solves that problem.

New and Improved!

New and Improved Product

Sometimes, in our effort to build a better product, we expect it to do all the work for us. I like how phones tout new gadgets, but never tell us they run longer, have less bugs, and are less prone to breaking. Cars advertise new WiFi and speech-control options, but don’t show us whether the car is less likely to be in the shop every other week.

Buyer Personas

Buyer Personas

“Going through the motions” with your marketing research won’t give you much more than a flat view of your buyers. Without fleshing it out, you’ll miss the mark on buyer needs.

Marketing Plan

Don’t scatter your marketing efforts in hopes something sticks. Understand your demographics and then fine-tune your efforts to focus on them.

Email Marketing

Email Marketing

Don’t let your email marketing efforts become so generic, they become cheesy. Honest, direct communication is always best.

Know Your Audience

Know Your Audience

Are you preaching to the choir? Or worse, are you preaching to a hostile crowd? Make sure your message fits the people to whom you are selling.

Explanation

Explanation

Stop trying to get to the perceived unanswered question. Answer what is asked first, THEN look to expand if the recipient still has questions. Too often, we muddy the answer by over-explaining.