Buyer Personas

Buyer Personas

“Going through the motions” with your marketing research won’t give you much more than a flat view of your buyers. Without fleshing it out, you’ll miss the mark on buyer needs.

The Spy

The Spy

Gathering competitive intelligence is very important for a company. However, be careful that you do so in a scrupulous way. Don’t damage your reputation by using inappropriate measures to find out competitive information.