Author Archive for: Mark Larson
About Mark Larson
Mark believes good design is the difference between data and insight. He is passionate about helping sales, marketing, and executive teams better communicate through visuals. Mark is responsible for Primary Intelligence's corporate branding, including the website and other marketing design. He also is the creator of the Feedback Inc. cartoons. Mark has a BFA in digital design.
Entries by Mark Larson
“Reply all” is an effective tool. But like all tools, it must be used correctly. Use it judiciously.
Are you listening to your buyers or just going through your sales process?
It takes extra effort to beat an incumbent vendor. If you don’t demonstrate strengths that overcome the incumbent, you will not win.
Customer experience research will never be effective when it’s someone’s “other” responsibility.
If your sales team doesn’t believe in your product, neither will their prospects.