New and Improved!

New and Improved Product

Sometimes, in our effort to build a better product, we expect it to do all the work for us. I like how phones tout new gadgets, but never tell us they run longer, have less bugs, and are less prone to breaking. Cars advertise new WiFi and speech-control options, but don’t show us whether the car is less likely to be in the shop every other week.

Buyer Personas

Buyer Personas

“Going through the motions” with your marketing research won’t give you much more than a flat view of your buyers. Without fleshing it out, you’ll miss the mark on buyer needs.