Customer Experience & Churn Analysis - Primary Intelligence

Customer Experience and Churn Analysis

Grow account revenue, prevent customer churn, and create a better experience for your customers. 

Win-Loss Guide to Winning

What is Customer Experience and Churn Analysis?

CX Analysis studies your relationship with current customers to help you identify what is (and is not) working within your CX processes, product, or service.

Improve customer satisfaction, secure at-risk accounts, and identify opportunities for account growth with Customer Experience Analysis.

More than NPS

Get unbiased insight into your accounts to understand how your customer experience impacts revenue and win rates.

Customer Experience Analysis enables you to:

Build Customer Loyalty

Identify which accounts are flight risks and focus on areas that inspire retention.


Understand Needs

Keep up with your client’s evolving business needs to ensure your product or service continues to solve their pain points.


Align Expectations

From deal close to renewal, discover if you’re delivering an experience that is in line with customer expectations.



Uncover growth opportunities as customers reveal additional problems they are trying to solve.


Find out how CX Analysis can help you decrease churn. Schedule a call today.

The Customer Journey

Customer Experience Analysis is an invaluable step in your customer journey. Use CX Analysis following implementation to understand how well your onboarding processes align with customer needs and expectations. Continually get a pulse on customer needs and loyalty by running analysis during your customer’s contract and before renewal.


Automated Customer Experience Insights

Through our seamless platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to decreasing churn and growing account revenue.

Win-loss and customer experience leaders

A Team of Experts

We’ve been breaking through the barriers of traditional churn analysis for over 20 years to help teams collect and analyze more buyer feedback for a complete view into why they win and lose renewal deals.

When you run a program with Primary Intelligence, you’re supported by an entire team of win loss experts who will help you find the answers to the burning questions you have about your buyers, your competitors, your sales experience, and more. 

Why our customers love us...

Primary Intelligence is the best partner to achieve competitive edge and gain ground-level insights.​
Yeshwanth C.
Consultant - Competitive and Market Intelligence​
The feedback they derive from the customer interview brings new dimension to the Market/Competitive Intelligence process. The engagement level is very high.​
Sadashiva S.
Competitive Intelligence Consultant​
The TruVoice platform helped get all of our key stakeholders on board and using those insights, and PI was very responsive to our needs at every step of the way as we got our program running.​
Graham J.
Senior Product Marketing Manager

Decrease churn. Schedule a call with a member of our team today.

Through automation, we collect first-hand feedback from all your accounts so that you can get a holistic view into your customer experience. Simply select the contacts you’d like to collect feedback from, and we’ll trigger a dynamic, time tested survey to help you get unbiased feedback about your customer experience.

Yes! After 20+ years of running analysis, we know what questions to ask to get unbiased feedback from your customers. We start with our time-tested surveys and interview guides to help increase response rates and layer in customization based on persona, deal-type, product, and other deal criteria.

Once your program is launched, you’ll be able to see your feedback immediately after a response is submitted.

We automate your customer feedback into easy-to-digest reports and dashboards so you always know what’s going on with your customers. 

Get insights around things like:

  1. At-risk accounts and how to save them
  2. What is (and is not) working within your CX processes
  3. Evolving customer needs and how to meet them
  4.  And more!