While most corporate executives support programs that provide feedback about their customers’ experiences, few managers have implemented Customer Experience (CX) programs in a way that drives significant impact on future revenue growth. Primary Intelligence’s 3-part eBook series covers the basics of Customer Experience, includes strategies for turning CX data into revenue, and provides recommendations for getting your CX program off to a strong start.
Nine Best Practices for Nailing Competitive Intelligence in Dynamic Markets
Understanding competitors is challenging, even in the most stable of industries. When trying to nail down competitive dynamics in fluid markets, the task becomes even more difficult. This is especially true if your firm has limited resources for competitive intelligence capture, analysis, reporting, and dissemination… leaving it to sales and marketing to “figure it out.”