Understanding your prospects business needs and offering a solution that resonates with their pain points. “Align Your Solution to Buyer’s Pain Points…To Win More Deals” eBook shows you how to stand out with 7 crucial steps to understanding buyer needs.

Today, the slightest nuance can result in customer dissatisfaction. Gone are the days when companies controlled their customers’ experiences with them. Now customers will change products on a whim even in the B2B industry. Find out the top beliefs and attitudes B2B marketing, sales and VOC professionals share and recommendations on how to have a positive impact with your customers.

Understanding competitors is challenging, even in the most stable of industries. When trying to nail down competitive dynamics in fluid markets, the task becomes even more difficult. This is especially true if your firm has limited resources for competitive intelligence capture, analysis, reporting, and dissemination… leaving it to sales and marketing to “figure it out.”