Competitive Analysis Tools - Primary Intelligence

Competitive Analysis

Understand what your competitors are doing to adapt and how you can stay ahead with competitive intelligence and battlecards powered by your buyer feedback. Experience this unbiased competitive analysis tool.

competitive intelligence insights

What is Competitive Analysis?

Unlike other competitive analysis tools, TruVoice facilitates a Competitive Analysis using feedback directly from your buyers to understand your buyers’ true perceptions of your competitors. Discover your strengths and weaknesses against each competitor and get actionable insights to prepare your reps to combat competitive claims.

Level Up with Competitive Intelligence

Uncover your buyer’s true perception of your competitors, discover your strengths and weaknesses, and empower reps to combat competitive claims.

Competitive Analysis empowers all revenue drivers including:

Marketing Strategy

Understand how your solution meets buyer needs in comparison to your competitors. Improve market positioning and better differentiate your offering. 


Empower your reps with competitive data and tools, like battle cards, to help reps speak confidently to competitor claims and better differentiate your solution.


Executives can learn from competitive insights to make high-level, data-driven business decisions and know where to focus budget and resources. 

Product Development

Discover how your product compares to competitors in your market. Determine the value of features and build a product roadmap that keeps you ahead.

Find out how this competitive analysis tool can help you win more. Schedule a call today.


Automated Insights

Through our seamless sales experience platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more.

TruVoice is an invaluable tool for gathering competitive intelligence insights from  the purest source – your buyers!


Win-loss buyer feedback on laptop

Competitive Analysis Tools for Your Sales Team

Many sales reps lack the technical or industry knowledge to confidently speak to competitor claims. By leveraging the voice of your customer, you’ll get competitive intelligence compiled into easy-to-read reports and dashboards plus sales enablement tools like automated, buyer-powered battle cards.

Why our customers love us...

Primary Intelligence is the best partner to achieve competitive edge and gain ground-level insights.​
Yeshwanth C.
Consultant - Competitive and Market Intelligence​
The feedback they derive from the customer interview brings new dimension to the Market/Competitive Intelligence process. The engagement level is very high.​
Sadashiva S.
Competitive Intelligence Consultant​
The TruVoice platform helped get all of our key stakeholders on board and using those insights, and PI was very responsive to our needs at every step of the way as we got our program running.​
Graham J.
Senior Product Marketing Manager

No deal is out of reach. Schedule a call with a member of our team today.