Win loss analysis Archives - Page 4 of 12 - TruVoice from Corporate Visions (Formerly Primary Intelligence)

After the Customer Interview, Turn Feedback into Action

Increased revenue, saving existing relationships, and applying the key learnings towards future opportunities should be the result of actionable intelligence gathered during customer interviews. No one likes to lose, but in sales it is going to happen. Instead of looking around for someone to blame, the key is to gather as much information as possible about why you lose and then apply those learnings to future opportunities. If done correctly, the improvements made as a result of the feedback should help to reduce the number of losses that happen.

3 Ways Successful Companies Use Win Loss Analysis

Win Loss Analysis can provide you with a clear path to the answers you seek. In the past, win loss analysis has been used solely as a way to evaluate and adjust sales performance, but more and more companies are discovering the usefulness of win loss analysis as a tool to be used for much broader, more strategic purposes.