How to Eliminate Sales Coaching Bias
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As sales leaders, we want our reps to feel empowered and confident on the sales floor. This confidence directly impacts revenue, win rates, and employee satisfaction. To build sales confidence and help each rep succeed, an…
3 Reasons Sales Reps Should Not Ignore Buyer Feedback
Written by Lindy Lemperle, Designer at Primary Intelligence Sales reps can lean into buyer feedback and Win-Loss Analysis to win more deals. Relevant customer feedback is utilized more in today’s world than it has ever been before. Whether it be major networks transforming new TV…
Build a Sales Intelligence Bridge. Win more deals.
Written by Trent Whatcott, VP of Marketing at Primary Intelligence Buyer feedback is a crucial source of sales intelligence that helps you reach your customers and win more deals. When I was young, my family would make the long torturous drive from our home in…
Best Practices for Sharing Win-Loss Insights Across Your Organization
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As marketers running a win-loss program, we often struggle to share findings with other departments in our organizations. Win-Loss Analysis impacts all customer-centric departments and creates alignment throughout your organization when insights are shared and discussed….
Why Buyer Feedback is a Crucial Source of Sales Intelligence
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence Sales intelligence is a hot topic right now for B2B organizations. Many providers promise to collect valuable sales intelligence data to help empower your reps throughout the sales process and empower your marketers to optimize the…
The Importance of Sales and Marketing Alignment in a B2B Organization
By Trent Whatcott – VP of Marketing at Primary Intelligence “Smooth as a Bag of Nails”: Marketing and Sales Alignment My first job right out of my undergrad was as a copier salesperson. I was excited to set the world on fire and convert all…
How Sales Experience Impacts Deal Outcomes
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As the buyer’s journey shifts to a digital experience, sellers have less time than ever with their buyers to build trust, demonstrate value, and close the deal. Sales reps must make the most of this shortened…
Using Win Loss Analysis: Product
As a product developer, knowing the needs and desires of your buyers can mean everything to making and keeping your product relevant in your marketplace. If your internal vision deviates from the needs of the market, eventually your product will be surpassed by competitors may…
Using Win Loss Analysis: Customer Experience
Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. It is not uncommon for the sense of urgency to dip once the deal…
Using Win Loss Analysis: Product Marketers
Written by Jonnie Anderson, Product Marketing Manager at Primary Intelligence Win-loss analysis has helped many product marketers better understand their buyers. Through first-hand buyer and customer feedback, a product marketer is able to discover what their buyers truly care about, how to speak to their…
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