Over 80% of B2B buyers use Supplier Information Channels (SIC) to research their buying decisions before they purchase. However, only 30% feel that the information found there is “Impactful,” a concerning metric when you consider that buyers who find SIC information helpful are three times…

Merriam-Webster’s dictionary defines the word loyal as, “faithful to a cause, ideal, custom, institution, or product.” Given this definition, would you say your customers are truly faithful to your company or product? If the answer is no, there is a high likelihood you have a…

Sales training is meant to help salespeople improve their effectiveness and close more deals. The goal is to help sales gain the techniques that make the most impact on winning business. But what is the real world effectiveness of this? In 2005, CSO Insights determined…

Retention rates. It is often used as a buzz word in companies when they discuss their customers. And well they should since it is five times more costly to acquire new customers than retain current ones. Not only that, but the probability of selling to…