The Voice of your Customer: Powering Go-to-Market Strategy
B2B product marketers are often tasked with creating a winning go-to-market strategy for their organization. But it can be more difficult than it sounds! If you want to know how to capture your buyers’ attention, who is the best person to ask? – Your customers!…
Primary Intelligence Provides Hubspot Users the Ability to Close 47% More Opportunities with Integration to TruVoice
Draper, UT: Win-loss and customer experience analysis pioneer, Primary Intelligence, continues its massive software integration expansion for TruVoice, their win-loss and customer experience analysis software. As a part of this expansion, Primary Intelligence announced today that Hubspot joins the list of powerhouse software applications…
Keys to Winning More: Sales Intelligence Weekly Podcast Round Up
Each week Ryan Cuellar sits down with thought leaders and industry experts to explore topics focused on helping sales and marketing leaders improve sales experience, increase win rates, and elevate sales enablement. Below is a breakdown of our most recent episodes that you will not…
How to Eliminate Sales Coaching Bias
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As sales leaders, we want our reps to feel empowered and confident on the sales floor. This confidence directly impacts revenue, win rates, and employee satisfaction. To build sales confidence and help each rep succeed, an…
The What, Why, and How of Win Loss Analysis
Here at Primary Intelligence, our most requested eBooks cover “why win loss analysis?” This question resonates whether it is for internal company buy-in or self-education. People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence…
Why Do Supplier Information Channels Fail?
Over 80% of B2B buyers use Supplier Information Channels (SIC) to research their buying decisions before they purchase. However, only 30% feel that the information found there is “Impactful,” a concerning metric when you consider that buyers who find SIC information helpful are three times…
Successful Customer Retention: The What, the Why, and the How
Merriam-Webster’s dictionary defines the word loyal as, “faithful to a cause, ideal, custom, institution, or product.” Given this definition, would you say your customers are truly faithful to your company or product? If the answer is no, there is a high likelihood you have a…
Proper focus for sales training
Sales training is meant to help salespeople improve their effectiveness and close more deals. The goal is to help sales gain the techniques that make the most impact on winning business. But what is the real world effectiveness of this? In 2005, CSO Insights determined…
For better retention rates, create a “culture of new”
Retention rates. It is often used as a buzz word in companies when they discuss their customers. And well they should since it is five times more costly to acquire new customers than retain current ones. Not only that, but the probability of selling to…