Uncategorized Archives - Primary Intelligence

The What, Why, and How of Win Loss Analysis

Here at Primary Intelligence, our most requested eBooks cover “why win loss analysis?” This question resonates whether it is for internal company buy-in or self-education. People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence…

Why Do Supplier Information Channels Fail?

Over 80% of B2B buyers use Supplier Information Channels (SIC) to research their buying decisions before they purchase. However, only 30% feel that the information found there is “Impactful,” a concerning metric when you consider that buyers who find SIC information helpful are three times…

Proper focus for sales training

Sales training is meant to help salespeople improve their effectiveness and close more deals. The goal is to help sales gain the techniques that make the most impact on winning business. But what is the real world effectiveness of this? In 2005, CSO Insights determined…