Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence
Boston and Draper, UT – Primary Intelligence, the leader in win-loss analysis, and Crayon, the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables. With this integration, revenue teams can instantly…
6 Ways to Start Winning at Win-Loss Analysis Today
As a B2B organization, it’s important to understand why you win and lose opportunities. Whether acquiring new business, renewing current customers, or growing current account revenue, Win-Loss Analysis (WLA) gives insight into the decision drivers behind deal outcomes according to your buyers. These insights can…
Build a Sales Intelligence Bridge. Win more deals.
Written by Trent Whatcott, VP of Marketing at Primary Intelligence Buyer feedback is a crucial source of sales intelligence that helps you reach your customers and win more deals. When I was young, my family would make the long torturous drive from our home in…
Why Buyer Feedback is a Crucial Source of Sales Intelligence
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence Sales intelligence is a hot topic right now for B2B organizations. Many providers promise to collect valuable sales intelligence data to help empower your reps throughout the sales process and empower your marketers to optimize the…
Tips for Choosing a Win-Loss Platform
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence Whether you’ve conducted multiple win-loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win-loss platform that will help you get the…
SOC 2 Type 2 compliance: the security of your data
More and more, our business processes, data, and backups are handled through remote access, aka “the cloud”. Online storage of critical company information, including intellectual property, critical contact information, and strategic documentation has become the norm. In fact, most of our sales and marketing information…
Three Critical Questions for Increased Win Rates
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. But it’s much easier said than done, and it has become even more challenging in a post-Covid world. To accomplish big gains in win rates, an…