Win-Loss and Sales Training
Sales leaders need to be able to analyze their sales performance and identify areas where they need to improve. One way to do this is by using Win-Loss Analysis. While Win-Loss Analysis is typically implemented by your organization’s product marketing team, the insights received from…
5 Tips for the Best SKO Ever
Your sales kick off (SKO) sets the tone for your go-to-market teams at the beginning of each year. But how do you put together an impactful sales kick off meeting for your B2B sales team? Here are some things to consider as you plan your…
Win-Loss Analysis: The Key to Impactful Sales Enablement
What is Sales Enablement? Sales Enablement is one of the most important aspects of a salesperson’s toolkit, and it’s something that all product marketing teams should be taking seriously. According to Hubspot, sales enablement is the iterative process of providing your business’s sales team with…
Align Product Marketing with your Sales Team
It’s no secret that product marketing and sales enablement are two of the most important functions within a company. After all, they are responsible for ensuring that the right products are being developed and brought to market, and that they are being marketed and sold…
How to Conduct Personalized Sales Coaching that Actually Works
The buyer journey continues to shift to a digital experience. In fact, it is estimated that your rep’s only get 5% of that buyer’s journey. And in that shortened window of time, they’re still expected to build trust, differentiate from competitors, and demonstrate value to…
How to Eliminate Sales Coaching Bias
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As sales leaders, we want our reps to feel empowered and confident on the sales floor. This confidence directly impacts revenue, win rates, and employee satisfaction. To build sales confidence and help each rep succeed, an…
3 Reasons Sales Reps Should Not Ignore Buyer Feedback
Written by Lindy Lemperle, Designer at Primary Intelligence Sales reps can lean into buyer feedback and Win-Loss Analysis to win more deals. Relevant customer feedback is utilized more in today’s world than it has ever been before. Whether it be major networks transforming new TV…
Build a Sales Intelligence Bridge. Win more deals.
Written by Trent Whatcott, VP of Marketing at Primary Intelligence Buyer feedback is a crucial source of sales intelligence that helps you reach your customers and win more deals. When I was young, my family would make the long torturous drive from our home in…
Best Practices for Sharing Win-Loss Insights Across Your Organization
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As marketers running a win-loss program, we often struggle to share findings with other departments in our organizations. Win-Loss Analysis impacts all customer-centric departments and creates alignment throughout your organization when insights are shared and discussed….
Why Buyer Feedback is a Crucial Source of Sales Intelligence
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence Sales intelligence is a hot topic right now for B2B organizations. Many providers promise to collect valuable sales intelligence data to help empower your reps throughout the sales process and empower your marketers to optimize the…