Data research & methodologies Archives - Primary Intelligence

Why Buyer Feedback is a Crucial Source of Sales Intelligence

Written by Jonnie Anderson, Marketing Manager at Primary Intelligence Sales intelligence is a hot topic right now for B2B organizations. Many providers promise to collect valuable sales intelligence data to help empower your reps throughout the sales process and empower your marketers to optimize the…

After the Customer Interview, Turn Feedback into Action

Increased revenue, saving existing relationships, and applying the key learnings towards future opportunities should be the result of actionable intelligence gathered during customer interviews. No one likes to lose, but in sales it is going to happen. Instead of looking around for someone to blame, the key is to gather as much information as possible about why you lose and then apply those learnings to future opportunities. If done correctly, the improvements made as a result of the feedback should help to reduce the number of losses that happen.