Competitive intelligence Archives - Page 4 of 4 - TruVoice from Corporate Visions (Formerly Primary Intelligence)

How to Better Handle Buyer Objections

Product objections are more likely to occur at lower levels because they’re closer to users and may be interested in getting granular about features. In stark contrast, Key Players want high-level views focusing on features that help them improve business outcomes. Identifying areas of potential value and payback will be the priority.