Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence
Boston and Draper, UT – Primary Intelligence, the leader in win-loss analysis, and Crayon, the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables. With this integration, revenue teams can instantly…
Win-Loss Analysis: The Key to Impactful Sales Enablement
What is Sales Enablement? Sales Enablement is one of the most important aspects of a salesperson’s toolkit, and it’s something that all product marketing teams should be taking seriously. According to Hubspot, sales enablement is the iterative process of providing your business’s sales team with…
5 Keys to a Better Go-to-Market Strategy
When it comes to go-to-market strategy, there’s no one-size-fits-all solution. The right approach depends on your specific products, target market, and competitors. However, there are some key ingredients that all winning go-to-market strategies have in common. Here are the five keys to a winning competitive…
Best Practices for Sharing Win-Loss Insights Across Your Organization
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As marketers running a win-loss program, we often struggle to share findings with other departments in our organizations. Win-Loss Analysis impacts all customer-centric departments and creates alignment throughout your organization when insights are shared and discussed….
Why Buyer Feedback is a Crucial Source of Sales Intelligence
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence Sales intelligence is a hot topic right now for B2B organizations. Many providers promise to collect valuable sales intelligence data to help empower your reps throughout the sales process and empower your marketers to optimize the…
Using Win Loss Analysis: Customer Experience
Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. It is not uncommon for the sense of urgency to dip once the deal…
Using Win Loss Analysis: Product Marketers
Written by Jonnie Anderson, Product Marketing Manager at Primary Intelligence Win-loss analysis has helped many product marketers better understand their buyers. Through first-hand buyer and customer feedback, a product marketer is able to discover what their buyers truly care about, how to speak to their…
5 Signs You Need Sales Experience Analysis
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change in during the buying process. Most often, buyers described missteps in the sales experience as the…
Using buyer feedback in competitive analysis
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best…
Battlecards: a necessary sales resource
Salespeople are always looking for the easy solution to compete against their market rivals. One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with…