Win More Deals

What are You Doing to Win More Deals?

What does your organization do to win more deals? What steps are you taking to effectively outflank the competition?

How do you feed the right type and right amount of intelligence to your sales leaders, product teams, marketers, and executives? Do you even know what type of information each group wants?

Win Loss Analysis helps companies determine why they’re winning and why they’re losing, breaking down different elements of competitive deals into manageable, bite-sized pieces that can be targeted to specific stakeholders based on direct buyer feedback.

Win Loss Analysis also captures intelligence about traditional and start-up competitors, outlining how these companies are effectively positioning their offerings to increase market share.

Previous Primary Intelligence Research Highlights Importance of Win Loss Programs

In our previous Win Loss research, Primary Intelligence found that companies performing Win Loss Analysis have a 3 to 7 times higher win rate than those that do not.

Wow!

However, while 76 percent of organizations are performing Win Loss Analysis, only 33 percent of firms are analyzing all large/strategic wins and losses on a consistent basis.

And this at a time when competition is intensifying—45 percent of respondents in our last survey said they’re seeing more competition compared to the previous year.

We Need Your Help

We’re updating our State of Win Loss industry report and invite you to participate in this year’s survey, which can be found HERE.

As a thank you for your time and efforts, we’ll provide you with a complimentary copy of the 2015 State of Win Loss report when it’s published later this year.

As an additional thank you, we’ll enter your name into a drawing to win a Google Chromebook or a $100 Amazon Gift Card.

We look forward to receiving your input!

Take State of Win Loss Survey

Primary Intelligence
Primary Intelligence delivers outcomes for B2B marketing, sales, and product leaders, guiding clients on ways to win more deals and retain more revenue through Win Loss Analysis and Customer Experience Analysis. Primary Intelligence speaks directly to buyers and sellers to uncover insights, root causes, and the path to improvement. Expert consultants initiate transformation in Fortune 500 companies, including 6 of the Fortune 20.

Primary Intelligence enables hundreds of clients across more than 30 industries to hear the voice of their buyers. It’s all possible thanks to our TruVoice software, proven methodologies, and exceptional people.
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