What does your organization do to win more deals? What steps are you taking to effectively outflank the competition?
How do you feed the right type and right amount of intelligence to your sales leaders, product teams, marketers, and executives? Do you even know what type of information each group wants?
Win Loss Analysis helps companies determine why they’re winning and why they’re losing, breaking down different elements of competitive deals into manageable, bite-sized pieces that can be targeted to specific stakeholders based on direct buyer feedback.
Win Loss Analysis also captures intelligence about traditional and start-up competitors, outlining how these companies are effectively positioning their offerings to increase market share.
Previous Primary Intelligence Research Highlights Importance of Win Loss Programs
However, while 76 percent of organizations are performing Win Loss Analysis, only 33 percent of firms are analyzing all large/strategic wins and losses on a consistent basis.
And this at a time when competition is intensifying—45 percent of respondents in our last survey said they’re seeing more competition compared to the previous year.
We Need Your Help
We’re updating our State of Win Loss industry report and invite you to participate in this year’s survey, which can be found HERE.
As a thank you for your time and efforts, we’ll provide you with a complimentary copy of the 2015 State of Win Loss report when it’s published later this year.
As an additional thank you, we’ll enter your name into a drawing to win a Google Chromebook or a $100 Amazon Gift Card.
We look forward to receiving your input!