Outcomes 2017 Speaker Spotlight: Dave Morfas
Outcomes 2017 conference focuses forward in this year’s collaborative presentations and workshops.
Our conference is bringing together seasoned experts in sales, marketing, and product management to discuss current issues facing business professionals.
This year’s program features presentations from executives who will offer their unique perspectives and approaches to win loss and customer experience analysis.
Director of Marketing for Plex
Be Mindful of Root Causes breakout session
Dave has worked directly with both sales teams and customers for twenty years in marketing, pre- and post-sales roles in the telecom and software industries for Tellabs, Consona, Aptean and Plex Systems.
He develops informed sales strategies that align product and company differentiators to prospect business needs, and uses best practices and insights from Primary Intelligence to deliver the path of least resistance toward winning new customers.
Dave is looking forward to learning from peers and sharing his experiences with win loss analysis at Outcomes 2017.
A Glimpse into How Dave Discovers Root Causes
As a supporter for discovery sessions, Dave will provide many insights into the importance of discussing customer feedback with your internal teams and gathering best practices. He is quite experienced in the win loss analysis process, and has been instrumental in the success of the Plex program.
Listen to Dave’s Win Loss Insights
Dave will be speaking at our 5 Keys to Success breakout session “Be Mindful of Root Causes” on Friday, September 15. He’ll share his story on identifying key problems and what he did to resolve them.
Ralph Nielsen, our Program Consultant, will co-present with Dave and include examples of process improvements you can apply to your programs.
He said, “I am excited that Dave will get the opportunity to share best practices, and talk with attendees about what’s working.“
Register today so you can hear Dave’s industry insights.
- Customer Success: How to Make CX a Strategic Priority at Your Organization
- Buyer Evaluation Process: What Every Sales & Marketing Leader Needs to Know
- Sales Insights: How to Respond to “Best and Final” Pricing Requests
- Win Loss Best Practice Series: Four Ways to Eliminate Bias in Your Win Loss Analysis Surveys
- How to Position Your Business to Win RFPs