[Infographic] State of Win Loss 2014

Primary Intelligence has published a new study on the State of Win Loss 2014 Analysis that examines the prevalence of Win Loss programs across industries and company segments.

The study highlights the benefits of collecting, analyzing, and disseminating Win Loss data, along with best practices for ensuring organizations are getting the most from their Win Loss programs.

State of Win Loss 2014 Infographic

In the Infographic below, we share some of our most interesting findings from the research.

State of Win Loss 2014 Infographic


Want to learn more about the State of Win Loss?

If you’d like to learn more about Primary Intelligence’s State of Win Loss research:

CLICK HERE to purchase your copy of the State of Win Loss 2014 report from Primary Intelligence.

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Carolyn Galvin
Director of Partnership Marketing at Primary Intelligence
As Director of Partnership Marketing, Carolyn Galvin works with referral and strategic partners to extend Win Loss and Customer Experience programs to a wider community of B2B buyers. She also produces syndicated research reports highlighting current trends and best practices in Win Loss and Customer Experience Analysis. Prior to her current role, Carolyn served as a Program Consultant and as Director of Industry Insights at Primary Intelligence since joining the company in early 2013.

Carolyn has nearly 20 years of market research, customer satisfaction, and competitive intelligence experience working for large corporations and research agencies, including Alcatel-Lucent, Juniper Networks, and Frost & Sullivan. Early in her career, Carolyn worked as an Intelligence Officer at the Central Intelligence Agency.

Prior to joining Primary Intelligence, Carolyn owned her own consulting firm, where she provided custom and syndicated research to clients worldwide on disruptive IT and telecommunications technologies.
Carolyn has two master’s degrees, one from the Thunderbird School of Global Management and a second from Georgetown University. She earned her bachelor’s degree from Hood College in Maryland. Carolyn has also taken advanced Competitive Intelligence, Strategic Planning, and Strategic Marketing courses at the California Institute of Technology, as well as Digital Marketing classes at the University of Illinois, Urbana-Champaign. Since 2007, Carolyn has taught online global business and management classes part-time at the University of Maryland.
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