Many people have unusual thoughts about selling. I wanted to share two strange views people have shared with me:
1. One person’s definition of selling was: “Saying yes to buyers until you have to say no.”
2. Another offered the advice: “Never confuse the sell with the install.”
The message from both was the same and reflects a belief that sellers should say whatever is necessary to get the business and sort things out after getting the order. Certainly following this approach doesn’t make a positive buying experience a likely outcome.
In my experience, there are times when by saying “no” sellers can establish credibility with buyers. In some cases, they can improve their relationship. I wanted to share some examples.