Outcomes 2017 for Win Loss and Customer Experience Pros

Outcomes 2017 Speaker Spotlight: Frank Visgatis

If you are looking to visibly understand how to improve sales performance to win in a highly competitive market, then sign up for Outcomes 2017 conference.

Outcomes 2017 will be the event for valuable networking opportunities. Collaborate and generate innovative ideas with other sales, marketing, and product management professionals.

This conference is an intensive and intimate opportunity to connect with business leaders and listen to their strategies.

Speaker Spotlight:

Frank Visgatis

President & Chief Operating Officer for CustomerCentric Selling®

Co-Speaker for We Deliver Outcomes; Not Data with Ken Allred, CEO

Panelist for Outcomes Success Panel with Nick Siddoway, VP, Delivery & Transformation

Outcomes 2017 Frank Visgatis President & CEO CustomerCentric Selling

Frank is an American author, entrepreneur, keynote speaker and Sales and Management consultant. He is known for his sales training and consulting work worldwide with global organizations in high technology, software, travel and other B2B and B2C organizations.

Frank authored CustomerCentric Selling (Second Edition) published by McGraw-Hill in December 2009, which introduces the new needs of selling in a buyer-driven world. He also contributed work to the original CustomerCentric Selling published in November 2003 and Rethinking the Sales Cycle published in December 2009, also published by McGraw-Hill.

Frank shared, “I’m very excited to be a part of the Outcomes conference this year. Primary Intelligence has a great focus on buyer needs, which is the core of what CustomerCentric Selling® has been delivering since 2002. I’m looking forward to participating with the other speakers so I can contribute my thoughts and insights on what organizations can do to better align with their buyers and make a direct impact on their revenue performance.

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How to create superior buying experiences

Sales Tip: The Buyer’s Bill of Rights

The 4th of July holiday is the time of year when Americans pause to give thought to the freedoms our forefathers treasured and were willing to fight to secure. Oppression was and is a powerful motivator.

Since 1993 I’ve railed against traditional selling approaches. In the last decade buyers have leveled the playing field in starting to dictate how they want to be treated. I regret to say most vendors have failed to align with this changing landscape.

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Outcomes 2017 for Win Loss and Customer Experience Pros

Outcomes 2017 Speaker Spotlight: Bob Acosta

Outcomes 2017 conference focuses forward in this year’s collaborative presentations and workshops.

Our conference is bringing together seasoned experts in sales, marketing, and product management to discuss current issues facing business professionals.

This year’s program features presentations from executives who will offer their unique perspectives and approaches to win loss and customer experience analysis.

Speaker Spotlight:

Bob Acosta

Senior Vice President, Casualty Sales for Mitchell International

Be A Support Tool for Sales & Account Representatives session

Outcomes 2017 Bob Acosta Senior Vice President Casualty Sales

Bob is committed to continuous improvement and development of each member of his national sales team. He is a passionate supporter of the win loss analysis program, which he credits for influencing the modification in his organization’s messaging and sales approach.

Using lessons learned from interviews and recommendations from Primary Intelligence has been a large part of his team’s improved win/loss ratio resulting in increased confidence among team members.

This is Bob’s first year to join the Outcomes conference and he is looking forward to learning from peers and presenters alike.

Bob shared, “I’m excited to connect with others driving change through client and prospect feedback within their organizations.

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Outcomes 2017 for Win Loss and Customer Experience Pros

Outcomes 2017 Speaker Spotlight: Penny Queller

If you want to clearly understand how to use sales acumen and competitive intelligence to position your company to close more deals, then sign up for Outcomes 2017 conference.

Outcomes 2017 will be filled with helpful information and valuable networking opportunities. Collaborate and generate innovative ideas with other sales, marketing, and product management professionals.

This conference is an intensive and intimate opportunity to connect with business leaders and listen to their strategies.

Speaker Spotlight:

Penny Queller

Senior Vice President, Director of Worksite Marketing for Monster

Leveraging Win Loss & No Decision Analysis session

 

As a powerful thought leader and relentless innovator, Penny leads Monster’s Staffing business unit and brings more than 20 years’ experience in all facets of talent acquisition technology and solutions.

Her progressive perspectives in talent management ensures HR and talent leaders represent a strategic role in driving organizational success regionally, globally and deliver true competitive advantage.

Penny is passionate about issues such as supporting women in the workforce, promoting diversity and inclusion, and corporate social responsibility and was recently recognized by HRO Today – Superstar Award.

She is often quoted in business publications and speaks frequently as a Subject Matter Expert on recruitment trends and solutions at various industry events.

 

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Outcomes 2017 for Win Loss and Customer Experience Pros

Outcomes 2017 Speaker Spotlight: Dave Morfas

Outcomes 2017 conference focuses forward in this year’s collaborative presentations and workshops.

Our conference is bringing together seasoned experts in sales, marketing, and product management to discuss current issues facing business professionals.

This year’s program features presentations from executives who will offer their unique perspectives and approaches to win loss and customer experience analysis.

Speaker Spotlight:

Dave Morfas

Director of Marketing for Plex

Be Mindful of Root Causes breakout session

 

Outcomes 2017 Dave Morfas Marketing Director

Dave has worked directly with both sales teams and customers for twenty years in marketing, pre- and post-sales roles in the telecom and software industries for Tellabs, Consona, Aptean and Plex Systems.

He develops informed sales strategies that align product and company differentiators to prospect business needs, and uses best practices and insights from Primary Intelligence to deliver the path of least resistance toward winning new customers.

Dave is looking forward to learning from peers and sharing his experiences with win loss analysis at Outcomes 2017.

 

 

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Outcomes 2017 for Win Loss and Customer Experience Pros

Outcomes 2017 Speaker Spotlight: Jeff Moloughney

Are you ready to get on the fast track to discovering insights and achieving results with win loss and customer experience programs?

Outcomes 2017 conference is just 12 weeks away.

We are excited to feature our clients as speakers at Outcomes 2017.

These speakers will be sharing best practices and insights on how they use Win Loss and Customer Experience analysis to close sales deals, accelerate revenue, and achieve customer success. They’ll be showing you the best ways to reach measurable business outcomes.

Speaker Spotlight:

JEFF MOLOUGHNEY

Vice President Product Marketing for CA Technologies

Being Consistent with the Scheduling Process breakout-session

Outcomes 2017 Jeff Moloughney Product Marketing

Jeff guides teams to define product positioning, craft unique messaging, and build creative content designed to drive lead generation, fill the sales pipeline, and help customers transform ideas to outcomes, quicker.

His win loss analysis program provides the necessary intelligence to accomplish these responsibilities. Jeff values the detailed competitive information he receives from the Primary Intelligence team. This allows him to focus on other areas of the business.

Jeff is excited to meet the attendees and hear first-hand how other teams are managing competitive win loss techniques and discover the latest trends.
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Win Loss Analysis: How to Calculate Your Win Rate

 

How to Analyze Sales Win Rate

If you pare down to the simplest method, calculating your sales win rate is the number of pursuits you win to the number you lose. So if you are involved in 100 sales engagements and you win 40 of them, you have a 40 percent win rate.

However, where do you draw the line as to what constitutes an engaged sales deal? You could look at every lead provided to the sales team or you could choose to include only the deals that get past a certain stage in the sales process.

Some organizations only count leads that are “sales ready” as true opportunities.

“Sales Ready” is when the prospective buyer Read more

Win Loss for Competitive Sales

Win Loss Analysis for Competitive Sales: When You Know More, You Win More

 

Why Win Loss Analysis for Competitive Sales?

Win loss analysis is a branch of market research focused on understanding why companies win or lose new business opportunities. By implementing a win loss program, you can obtain reliable, actionable, and unbiased feedback about how well your sales team performed in recent competitive opportunities. You can identify the best practices of your top performers, your competitive positioning within each opportunity, how well your solutions were received, and much more.

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B2B data analysis to understand the marketplace

Heard Enough About Big Data? Try Little Data Instead

Much has been written about Big Data, including the insights that can be gleaned from thousands or millions of data points, especially in the data-rich B2C market.

But what about Little Data? What can we learn from just a few data points? And when is Little Data appropriate in market, competitive, and buyer research?

We’ve often been asked how many data points are “good enough.” Clients who have worked in consumer marketing expect answers with phrases such as “confidence level” and “margin of error.”

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Understanding Why Good Sales Teams Lose in Competitive B2B Opportunities [eBook]

We spoke with a customer who did not to choose our client’s solution following an extensive evaluation. The main reason for this loss was that the customer had no confidence in our client’s ability to deliver a solution based on the fact that the client did not fully understand its customer’s business needs. This was represented by the ratings for sales performance, solution features, and company drivers.

One of the reasons that our client did not adequately understand the customer’s business needs was that the sales team didn’t take the time to ask the right questions. This was evidenced by the client presentation and the shallow responses to customer questions when asked about solution capabilities. Our client’s implementation plan was also questioned as being “really quick” compared to other vendors, another indication of our client’s lack of understanding of the customer’s business needs.

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Understanding B2B Competitive Intelligence

Understanding Competitors in Dynamic, Fast-Changing Markets [eBook]

Competitive intelligence is sometimes referred to as a game of chess, with each side trying to think as far ahead as possible about their opponents’ moves and countermoves. Sun Tzu is frequently invoked as a model for competitive intelligence students when observing, learning from, and out-maneuvering a competitive nemesis. Similarly, armies and generals are typically revered by those in the competitive intelligence community, their battle plans, flanking techniques, and other maneuvers analyzed and copied.

But what happens when the market you’re studying is moving quickly, with competitors frequently entering and exiting the playing field? Perhaps you’re not even sure if a firm is a competitor — could they also be considered a partner? Or at least part of a loose affiliation that could be helpful to your firm in the future?

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how to think like your customer

Sales Tip: How to Think Like Your Customer

In order to think like the customer, salespeople need to talk less about product features and talk more about real life situations to which customers can relate. In CustomerCentric Selling, we call this a usage scenario. Usage scenarios work when selling any product or service to any business or consumer. Over the years, we’ve worked with a wide range of companies in a variety of industries spanning the gamut from retail banks and companies offering credit card sales to merchants, overnight delivery services, and temporary housing providers.

All benefited from this approach, even in cases where the offering was just one in a crowded field of entries. In fact, our experience suggests that in situations where the offering is perceived as a commodity – that is, interchangeable with the competition – the most powerful differentiator is the buyer’s conversation with the salesperson.

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Sales Tip: The Power of “No”

Many people have unusual thoughts about selling. I wanted to share two strange views people have shared with me:

1. One person’s definition of selling was: “Saying yes to buyers until you have to say no.

2. Another offered the advice: “Never confuse the sell with the install.

The message from both was the same and reflects a belief that sellers should say whatever is necessary to get the business and sort things out after getting the order. Certainly following this approach doesn’t make a positive buying experience a likely outcome.

In my experience, there are times when by saying “no” sellers can establish credibility with buyers. In some cases, they can improve their relationship. I wanted to share some examples.

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Outcomes 2017 for Win Loss and Customer Experience Pros

You’re Invited to Outcomes 2017 Conference! Unlock the Secrets to Successful Win Loss and Customer Experience Programs

Chances are, you’ve been invited to attend many conferences this year. And with good reason. Conferences are an extraordinary tool, with numerous benefits for attendees.

See, amazing things tend to happen when like-minded individuals come together to focus on something of importance. It’s why you can find countless gatherings, dedicated to just about anything.

So, with all the conference options available, why is Primary Intelligence Outcomes 2017 the one you should attend?

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Proposals - Activity or Progress

Sales Tip: Proposals – Activity or Progress?

As sellers become competent they start to recognize the difference between sales activity and progress. When first going on quota virtually every seller is busy. Many are overwhelmed as they try to perform activities they’ve never done before. Over time most sellers start to understand what activities move opportunities forward. This understanding allows them to be productively busy. Competent sellers recognize buyers that will just waste their time, situations with low probabilities of success, situations where they can’t gain access to decision makers, etc.

In my experience writing proposals Read more

Winning Responses to RFPs

How to Position Your Business to Win RFPs [eBook]

Writing the winning responses to RFPs is always your goal. As part of the selling process, we know you have spent hours researching a business, contacting various key players to understand the business needs, and discussing options so you can write a response to the RFP that delivers the most impact. Of course, the response should demonstrate why your solution is the best available option. Nonetheless, bids or responses to proposals should be treated as a selling tool. Here’s why.

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Sales Presentations - Scripted or not?

Win Loss Best Practice Series: Scripted versus Tailored Sales Presentations

Is it better to have a scripted sales presentation or a tailored one? The guiding principle in any sales process should be listening to your buyer and tailoring your sales presentations to meet your buyer’s unique business needs.

Then again, having a template for your presentation is helpful because you don’t have time to reinvent the wheel every time you need to present to a new prospect. Just plug and play, copy and paste. Makes sense, right?

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Roi calculators and tools

Sales Tip: Tread Carefully with ROI Calculators

I’m a big proponent of discovering the potential value to your prospect of acquiring and utilizing your products and services. One of our core concepts is: People make emotional decisions for logical reasons.

The potential value to a company of changing how they operate can often be the logic they need in order to help them make a purchase or subscription decision.However, I have some concerns about existing “ROI tools” and how they are used by salespeople in the sales process.

Here are a few things to consider about ROI tools and calculators:

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3 Easy Sales Steps

Why Accurate, Actionable Buyer Intelligence is a Direct Catalyst for Changes

At our recent Outcomes 2016 Conference, I attended the roundtable discussion on the topic “Obtaining Sales Team Buy-In.” A Win Loss program is far more successful when the sales team is fully supportive of the program’s goals and processes. But how do we get them there? I suggested to the group that we talk about a win loss program as another sales enablement tool. Our CEO Ken Allred had just explained in the General Session that he started Primary Intelligence to “help salespeople sell more.”

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Buyer Objections

Sales Tips: How to Better Handle Buyer Objections

In our workshops we don’t spend a great deal of time on objection handling. A high percentage of objections result from “spray and pray” approaches when sellers bombard prospects with features without first asking questions to uncover which are likely to be relevant.Sellers dominate calls when doing product pitches. Buyers sometimes raise objections to slow down speeding trains.

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