Primary Intelligence celebrated its 2nd Outcomes 2017 conference and the following is a summary of the of the three-day event, which was held September 13-15 at the Grand Summit in Park City, Utah. Outcomes 2017 is the only conference dedicated to win loss and customer experience professionals.
#winloss
Primary Intelligence conducted research on ways in which B2B sales, marketing, and product leaders are understanding their customers better and closing more deals.
We asked business professionals who analyze sales opportunities strategically to tell us their beliefs and attitudes about win loss analysis, the study of understanding why sales are won and lost. We also asked them about the types of market data they’re collecting and disseminating, and what best practices work for them.
And the results are in!
In just over five week’s time Primary Intelligence’s Outcomes 2017 Conference attendees will be heading to Park City, Utah to hear case studies, attend expert-led workshops, and share industry insights.
Will you be there?
There are numerous reasons why you need to attend, but here are a couple:
First, you’ll be learning from sales, marketing and product executives who have succeeded in their win loss and customer experience programs, including two high-profile keynote speakers. You’ll have the opportunity to meet, ask questions, and network with them.
Second, you can customize your conference schedule to match your goals and skill level. Pick your ideal track, or mix a variety of sessions specifically to suit your needs.
If you’re serious about revenue growth and reaching outcomes, sign up today!
Jen has over 25 years’ experience in the healthcare industry honing her competitive intelligence skills while developing and executing against key strategic business development initiatives.
In her role with Schumacher Clinical Partners, Jen focuses on strategic account planning, sales operations improvement, market intelligence and the continuous evolution of SCP’s value messaging and tools – all to optimize the efforts of Schumacher’s world-class sales team.
Jen started her first win/loss analysis project with Primary Intelligence in 2016 and looks forward to the opportunity to network at the Outcomes 2017 conference.
She said, “I am looking forward to the opportunity to network with others and hear the value that Primary Intelligence has brought to their organizations.”
If you want to clearly understand how to use sales, marketing and product acumen to position your company to close more deals, then sign up for Outcomes 2017 conference.
Outcomes 2017 will be filled with helpful information and valuable networking opportunities. Collaborate and generate innovative ideas with other sales, marketing, and product management professionals.
This conference is an intensive and intimate opportunity to connect with business leaders and listen to their strategies.
Jarod Greene is the Vice President of Product Marketing at Cherwell Software.
A recent Primary Intelligence customer, Jarod worked closely with Sales Enablement and Product Management to shorten sales cycles, increase average deal size, and improve win rates.
He attributes much of this success to the work performed with Primary Intelligence.
His primary application of win loss analysis has been within messaging and position, sales training, and product development prioritization and validation.
Jarod shared, “I’m excited to meet other B2B sales and marketing leaders to share ideas and best practices. Win loss has exposed me to methods and approaches that extract insight from evaluators that I otherwise would not have gathered. ”
Outcomes 2017 conference focuses forward in this year’s collaborative presentations and workshops.
Our conference is bringing together seasoned experts in sales, marketing, and product management to discuss current issues facing business professionals.
This year’s program features presentations from executives who will offer their unique perspectives and approaches to win loss and customer experience analysis.
Debbi has built a career around passion for the customer experience and began using the Customer Experience Survey in 2017.
Her concentration on the customer began over a decade ago leading insights and internal operational metrics programs for Starbucks Coffee Company.
She is especially interested in building holistic programs that marry insights with brand, culture, operational excellence programs and innovation.
Debbi is looking forward to collaborating with other conference attendees and experts at this year’s Outcomes conference.
She shared, “Our program has pushed us as an organization to deepen our customer relationships and focus.”
Are you ready to get on the fast track to discovering insights and achieving results with win loss and customer experience programs?
Outcomes 2017 conference is just 8 weeks away.
We are excited to feature our clients as speakers at Outcomes 2017.
These speakers will be sharing best practices and insights on how they use Win Loss and Customer Experience analysis to close sales deals, accelerate revenue, and achieve customer success. They’ll be showing you the best ways to reach measurable business outcomes.
David leads Competitive Intelligence at Veritas and has is very passionate about how win / loss initiatives can uncover compelling competitive intelligence insights.
He is delighted to share his insights at Outcomes 2017 and looks forward to learning best practices from other attendees.
David shared, “To date, win loss analysis has increased my visibility within Veritas and allowed me to build relationships with other groups within the company which I may not have had the opportunity to do so.”
If you are looking to visibly understand how to improve sales performance to win in a highly competitive market, then sign up for Outcomes 2017 conference.
Outcomes 2017 will be the event for valuable networking opportunities. Collaborate and generate innovative ideas with other sales, marketing, and product management professionals.
This conference is an intensive and intimate opportunity to connect with business leaders and listen to their strategies.
Frank is an American author, entrepreneur, keynote speaker and Sales and Management consultant. He is known for his sales training and consulting work worldwide with global organizations in high technology, software, travel and other B2B and B2C organizations.
Frank authored CustomerCentric Selling (Second Edition) published by McGraw-Hill in December 2009, which introduces the new needs of selling in a buyer-driven world. He also contributed work to the original CustomerCentric Selling published in November 2003 and Rethinking the Sales Cycle published in December 2009, also published by McGraw-Hill.
Frank shared, “I’m very excited to be a part of the Outcomes conference this year. Primary Intelligence has a great focus on buyer needs, which is the core of what CustomerCentric Selling® has been delivering since 2002. I’m looking forward to participating with the other speakers so I can contribute my thoughts and insights on what organizations can do to better align with their buyers and make a direct impact on their revenue performance.”
Outcomes 2017 conference focuses forward in this year’s collaborative presentations and workshops.
Our conference is bringing together seasoned experts in sales, marketing, and product management to discuss current issues facing business professionals.
This year’s program features presentations from executives who will offer their unique perspectives and approaches to win loss and customer experience analysis.
Bob is committed to continuous improvement and development of each member of his national sales team. He is a passionate supporter of the win loss analysis program, which he credits for influencing the modification in his organization’s messaging and sales approach.
Using lessons learned from interviews and recommendations from Primary Intelligence has been a large part of his team’s improved win/loss ratio resulting in increased confidence among team members.
This is Bob’s first year to join the Outcomes conference and he is looking forward to learning from peers and presenters alike.
Bob shared, “I’m excited to connect with others driving change through client and prospect feedback within their organizations.”
If you want to clearly understand how to use sales acumen and competitive intelligence to position your company to close more deals, then sign up for Outcomes 2017 conference.
Outcomes 2017 will be filled with helpful information and valuable networking opportunities. Collaborate and generate innovative ideas with other sales, marketing, and product management professionals.
This conference is an intensive and intimate opportunity to connect with business leaders and listen to their strategies.
As a powerful thought leader and relentless innovator, Penny leads Monster’s Staffing business unit and brings more than 20 years’ experience in all facets of talent acquisition technology and solutions.
Her progressive perspectives in talent management ensures HR and talent leaders represent a strategic role in driving organizational success regionally, globally and deliver true competitive advantage.
Penny is passionate about issues such as supporting women in the workforce, promoting diversity and inclusion, and corporate social responsibility and was recently recognized by HRO Today – Superstar Award.
She is often quoted in business publications and speaks frequently as a Subject Matter Expert on recruitment trends and solutions at various industry events.
Outcomes 2017 conference focuses forward in this year’s collaborative presentations and workshops.
Our conference is bringing together seasoned experts in sales, marketing, and product management to discuss current issues facing business professionals.
This year’s program features presentations from executives who will offer their unique perspectives and approaches to win loss and customer experience analysis.
Dave has worked directly with both sales teams and customers for twenty years in marketing, pre- and post-sales roles in the telecom and software industries for Tellabs, Consona, Aptean and Plex Systems.
He develops informed sales strategies that align product and company differentiators to prospect business needs, and uses best practices and insights from Primary Intelligence to deliver the path of least resistance toward winning new customers.
Dave is looking forward to learning from peers and sharing his experiences with win loss analysis at Outcomes 2017.
Are you ready to get on the fast track to discovering insights and achieving results with win loss and customer experience programs?
Outcomes 2017 conference is just 12 weeks away.
We are excited to feature our clients as speakers at Outcomes 2017.
These speakers will be sharing best practices and insights on how they use Win Loss and Customer Experience analysis to close sales deals, accelerate revenue, and achieve customer success. They’ll be showing you the best ways to reach measurable business outcomes.
Jeff guides teams to define product positioning, craft unique messaging, and build creative content designed to drive lead generation, fill the sales pipeline, and help customers transform ideas to outcomes, quicker.
His win loss analysis program provides the necessary intelligence to accomplish these responsibilities. Jeff values the detailed competitive information he receives from the Primary Intelligence team. This allows him to focus on other areas of the business.
Jeff is excited to meet the attendees and hear first-hand how other teams are managing competitive win loss techniques and discover the latest trends.
Read more →
Chances are, you’ve been invited to attend many conferences this year. And with good reason. Conferences are an extraordinary tool, with numerous benefits for attendees.
See, amazing things tend to happen when like-minded individuals come together to focus on something of importance. It’s why you can find countless gatherings, dedicated to just about anything.
So, with all the conference options available, why is Primary Intelligence Outcomes 2017 the one you should attend?
Outcomes 2016 is the event to optimize your Win Loss and/or Customer Experience program. You’ll discover new ways to leverage intelligence, make the most out of TruVoice, and achieve program outcomes. It’s the place to be to ensure your organization is elevated through the use of Primary Intelligence solutions and services.
Our first Primary Intelligence office was a cement basement littered with plywood desks shoved into any available corner. I missed those Wild West days of Primary Intelligence – I joined eight years in – but the stories have legend status now. I find the stories inspiring: the hustle, the failed ideas that evolved into great ideas, the people who made it work.
An early employee once described what it was like to walk down into that cramped, cold basement office on his first day of work. I asked, incredulously, “What on earth caused you to stay?” He shrugged and said, Read more →