Henry Ford is credited with creating production lines allowing cars to be built consistently regardless of the staff that assembled them. I’ve worked with consulting companies that wanted to “cookie cutter” engagements because repetition makes people more competent and efficient. It provides the added benefit of being able to identify and share best practices.
That said, many people feel sales calls are like snowflakes in that no two are identical. While calls are never identical, there are ways organizations can make them more consistent by defining parameters to provide context.