Winning Responses to RFPs

How to Position Your Business to Win RFPs

Writing the winning responses to RFPs is always your goal. As part of the selling process, we know you have spent hours researching a business, contacting various key players to understand the business needs, and discussing options so you can write a response to the RFP that delivers the most impact. Of course, the response should demonstrate why your solution is the best available option. Nonetheless, bids or responses to proposals should be treated as a selling tool. Here’s why.

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Sales Presentations - Scripted or not?

Win Loss Best Practice Series: Scripted versus Tailored Sales Presentations

Is it better to have a scripted sales presentation or a tailored one? The guiding principle in any sales process should be listening to your buyer and tailoring your sales presentations to meet your buyer’s unique business needs.

Then again, having a template for your presentation is helpful because you don’t have time to reinvent the wheel every time you need to present to a new prospect. Just plug and play, copy and paste. Makes sense, right?

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Roi calculators and tools

Sales Tip: Tread Carefully with ROI Calculators

I’m a big proponent of discovering the potential value to your prospect of acquiring and utilizing your products and services. One of our core concepts is: People make emotional decisions for logical reasons.

The potential value to a company of changing how they operate can often be the logic they need in order to help them make a purchase or subscription decision.However, I have some concerns about existing “ROI tools” and how they are used by salespeople in the sales process.

Here are a few things to consider about ROI tools and calculators:

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3 Easy Sales Steps

Why Accurate, Actionable Buyer Intelligence is a Direct Catalyst for Changes

At our recent Outcomes 2016 Conference, I attended the roundtable discussion on the topic “Obtaining Sales Team Buy-In.” A Win Loss program is far more successful when the sales team is fully supportive of the program’s goals and processes. But how do we get them there? I suggested to the group that we talk about a win loss program as another sales enablement tool. Our CEO Ken Allred had just explained in the General Session that he started Primary Intelligence to “help salespeople sell more.”

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Beat the Incumbent in Sales

Win Loss Analysis Best Practice Series: How to Beat an Incumbent in Sales

Sometimes when you compete for business, you’re up against the incumbent. You may think the incumbent has the upper hand because they can easily leverage their experience and relationships with the buyer into another sale.

Above everything else, the incumbent has the advantage of engaging with your prospect daily. They most likely have priceless knowledge about that prospect such as their business needs, solutions used, financial/budget issues, leadership changes, and the company road map.

There’s also the issue of inertia: staying the course is typically the path of least resistance, while changing vendors usually triggers planning, due diligence, and buy-in from a myriad of groups throughout the organization.

Convincing a prospect that you offer the best solution and should make the changeover to your product or service may appear to be a challenging task. Nonetheless, there are ways to win prospects over and beat the incumbent.

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Sales Best Practices

Why Sellers Shouldn’t Call Low

While claiming to be “customer-centric,” most vendors have an inward-looking focus on products and services they offer. This focus is passed onto B and C salespeople when they attend training on offerings in hopes of improving their ability to sell them. The end result can make these sellers virtual wind-up toys when they get in front of buyers. One of the phrases uttered in these organizations is that part of a seller’s job is educating buyers. It’s hard to express how strongly I disagree with that statement.

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Qualitative data vs. Quantitative data

Qualitative or Quantitative Data – Which is Better?

There’s an ongoing debate over which type of data is better: quantitative (“quant”) or qualitative (“qual”). For researchers who have used and benefited from both, there are distinct advantages and disadvantages from each. There are also instances in which each method is best suited to a specific application.

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Buyers sense of urgency - fire alarm

Do Your Buyers Have A Sense Of Urgency?

When trying to get to the end of sales cycles, sellers always seem to be in a hurry. In stark contrast, buyers frequently drag their feet before making decisions to spend money. Consider how often close dates slip for opportunities in the forecast. This discrepancy in decision time frames can cause sellers to close prematurely, offer discounts to accelerate decisions and pressure buyers. In extreme situations, deals can be lost. It often comes down to the seller’s or vendor’s agenda of needing to book orders at month, quarter or year-end.

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Outcomes 2016 Conference

They’ll Be Here! Will You? Meet our Experts at Outcomes 2016!

Access some of the best sales and marketing experts at Outcomes 2016! Primary Intelligence’s conference is the place to connect with our program consultants and partners, sharpen your skills, and explore new best practices.

What happens when experienced, highly-skilled experts get together? Ideas get shared, challenges are discussed, new strategies are explored, and outcomes become real. And that’s what our conference is all about.

Join us at Outcomes 2016 to find the expertise that can help solve your most complex challenges and discover new proven solutions for your business needs.

We’re thrilled to have five of our partners who will be sharing their sales and marketing wisdom at Outcomes 2016:

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Outcomes 2016 Conference

Don’t Miss Hearing From Your Peers at Outcomes 2016!

Are you getting ready to elevate your outcomes? Outcomes 2016 is just a few weeks away.

Primary Intelligence is excited to have three of our clients – your peers – as our special guests at Outcomes 2016. They will be sharing best practices and insights on how they use Win Loss and Customer Experience to close more deals, grow revenue, and improve customer success.

The following special guests will be co-presenting with our Program Consultants at Outcomes 2016:

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Outcomes 2016 Conference

Join the Conversation! Share Your Business Stories at Outcomes 2016!

Do you love sharing your stories and knowledge about your Win Loss and Customer Experience programs? Are you interested in hearing successes and struggles with improving sales and revenue? All in a casual setting?

Why not join us for roundtable discussions at our Outcomes 2016 conference in Park City, Utah this October?

A roundtable discussion is the perfect place to meet your peers and learn from their expertise and experience. Roundtable participants enjoy the informality that a panel presentation can’t supply and appreciate the candor from colleagues.

Primary Intelligence will host four roundtable discussions at Outcomes 2016:

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Outcomes 2016 Conference

Outcomes 101: Turning Data into Revenue

As with everything in life, having goals is important. Without a destination in mind, you could wander aimlessly for months or even years without really accomplishing anything. The same holds true for strategic Win Loss and Customer Experience programs.

Data may be interesting but if it’s not actionable, then it’s ultimately useless. At Primary Intelligence, our mantra for Win Loss and Customer Experience programs is to deliver outcomes – not just data.

Think of data as your roadmap to revenue through organizational change.

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Outcomes 2016 Conference

Elevate Your Win Loss and Customer Experience Programs

You made the wise choice to implement a Win Loss or Customer Experience program. Now you’re ready to take it to the next level. You want to see outcomes – real goals reached from the findings gathered. But how?

Primary Intelligence has helped your peers with the same struggles elevate their outcomes with amazing results.

Elevate Your Programs

We’re sure you are interested in replicating success experienced by those who have achieved outcomes. Attending Elevate Your Programs at our Outcomes 2016 conference will guide you through the ins and outs of a successful and elevated program. You’ll walk away inspired and ready to put it all into action.

Here’s a preview of what to expect:

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Understanding Why Good Sales Teams Lose in Competitive B2B Opportunities

Sales losses are hard. And they’re especially hard when the engagement has been long, difficult, and complex. Sales teams often feel as though they’ve given their best proposal, their best price, their best value proposition. But sometimes, that just isn’t enough to seal the deal.

After a loss, it’s tempting to walk away and not look back. After all, looking back can be painful. Better to start over with a fresh opportunity, right? Not necessarily.

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State of CX 2016

New CX Research from Primary Intelligence Finds B2B Firms Are Getting Serious About Customer Feedback

In Primary Intelligence’s recently published 2016 State of Customer Experience research findings, we found some interesting data points to suggest that B2B firms are increasingly serious about collecting, analyzing, and responding to feedback from their customers. In this blog, we share three of the more interesting findings from our latest annual research on the Customer Experience (CX) market.

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Phone Interviews w/Customers

Customer Phone Interviews: A Better Way to Gather Customer Experience Feedback [Infographic]

When collecting feedback from our customers, we know we need to get the sincerest input from them if we want to provide customers with the most valuable experience.

While NPS surveys, on-site visits, one-on-one interviews are effective ways to collect feedback, they don’t fully capture the golden nuggets we’re looking for.

Companies often neglect the most cost-effective and beneficial way to understanding customers and their specific needs.

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Why Sellers Lose

Why Do Sellers Lose?

Often times after a painful loss (large transaction/long sales cycle), sellers will be asked to find out why they lost in hopes of getting smarter about things to do or avoid. While that all seems to be logical, it is difficult for the sellers to find out why they are losing.

Informing sellers that they’ve lost in an odd way is analogous to trying to make a clean break from someone you were dating in school. The person who wants to end the relationship tries to leave little room for discussion. One of the more effective techniques in achieving this goal Read more

Winning Feedback Inc. Cartoon

Yes, You Can Improve Your Win Rate With Win Loss Analysis

A client asked me to compare its performance in fiscal year (FY) 2015 to fiscal year 2014. As I looked at the data, I quickly realized that the data showed a significant increase in their win rate.

  • We evaluated 102 deals for this particular client in FY 2014.
    • 33 of those evaluated deals were wins, which represents a 32.3% win rate.
  • In FY 2015, we have evaluated over 113 deals.
    • 48 of those have been wins, which represents a 42.3% win rate.
  • This means that our client has seen a 10% increase just in the wins we have evaluated!

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Grab Buyer's Attention

How to Grab and Keep Your Buyer’s Attention

A recent study funded by Microsoft reached what I view as a disturbing conclusion. It found that the average attention span of people has fallen significantly in the last few years. Since 2000 it has decreased by one-third and now stands at 8 seconds. To put that into context, we now have attention spans that are 1 second less than that of a goldfish!

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