How to Analyze Sales Win Rate
If you pare down to the simplest method, calculating your sales win rate is the number of pursuits you win to the number you lose. So if you are involved in 100 sales engagements and you win 40 of them, you have a 40 percent win rate.
However, where do you draw the line as to what constitutes an engaged sales deal? You could look at every lead provided to the sales team or you could choose to include only the deals that get past a certain stage in the sales process.
Some organizations only count leads that are “sales ready” as true opportunities.
“Sales Ready” is when the prospective buyer Read more