“Who have you worked with before?”
“We used to work with Internal Solutions.”
“So you did it in-house?”
“No, thats the name of the company.”
The above conversation helps to emphasize an important point. It always helps to know what your customer is talking about. Every industry has its own jargon and learning it can help you relate to your customers. You don’t have to learn every phrase used in every industry, but learning some of the more commonly used terms can help you better understand what your customers are saying (ERP means different things to people in the healthcare and retail industries than it does to when talking about software). It also shows that you are interested in their situation and understand their particular needs.