There’s a little known marketing secret in the retail industry that can easily be applied to those whose primary clientele are other businesses. It’s so subtle most people don’t even notice what’s happening, which is probably the best kind of advertising you can get.
Both home improvement stores along with other big box retailers offer workshops to keep the kids occupied with projects while parents shop for new carpeting or look for ideas for a kitchen remodel. Parents such as myself may be convinced this is a free babysitting service to shop ‘til you drop uninterrupted for a couple hours. Any parent knows free babysitting is a fabulous benefit.
But do you want to know what the real – the underlying – reason they offer these kids’ workshops? Read more