The Key to Lasting Results: Sales Team Participation
Running a win-loss program can be difficult, especially when sales rep engagement is low. Win-Loss Analysis creates…
How to Conduct Personalized Sales Coaching that Actually Works
The buyer journey continues to shift to a digital experience. In fact, it is estimated that your…
Primary vs. Secondary Data Sources in Win-Loss Analysis
By Ron Sathoff, Director of Learning and Development at Primary Intelligence In the classic 1950 film Rashomon,…
6 Ways to Start Winning at Win-Loss Analysis Today
As a B2B organization, it’s important to understand why you win and lose opportunities. Whether acquiring new…
How to Eliminate Sales Coaching Bias
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As sales leaders, we want our reps to…
3 Reasons Sales Reps Should Not Ignore Buyer Feedback
Written by Lindy Lemperle, Designer at Primary Intelligence Sales reps can lean into buyer feedback and Win-Loss…
Build a Sales Intelligence Bridge. Win more deals.
Written by Trent Whatcott, VP of Marketing at Primary Intelligence Buyer feedback is a crucial source of…
Best Practices for Sharing Win-Loss Insights Across Your Organization
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As marketers running a win-loss program, we often…
Why Buyer Feedback is a Crucial Source of Sales Intelligence
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence Sales intelligence is a hot topic right now…
The Importance of Sales and Marketing Alignment in a B2B Organization
By Trent Whatcott – VP of Marketing at Primary Intelligence “Smooth as a Bag of Nails”: Marketing…
How Sales Experience Impacts Deal Outcomes
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As the buyer’s journey shifts to a digital…
Using Win Loss Analysis: Product
As a product developer, knowing the needs and desires of your buyers can mean everything to making…
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