Voice of the Buyer Blog - Primary Intelligence

Using Win Loss Analysis: Product

As a product developer, knowing the needs and desires of your buyers can mean everything to making and keeping your product relevant in your marketplace. If your internal vision deviates from the needs of the market, eventually your product will be surpassed by competitors may…

The What, Why, and How of Win Loss Analysis

Here at Primary Intelligence, our most requested eBooks cover “why win loss analysis?” This question resonates whether it is for internal company buy-in or self-education. People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence…

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