The Voice of your Customer: Powering Go-to-Market Strategy
B2B product marketers are often tasked with creating a winning go-to-market strategy for their organization. But it…
Unlearning: The Missing Link in Sales Connection
Gallup, a global analytics and advice firm, annually ranks the honesty and ethics of professions from the…
Primary Intelligence Provides Hubspot Users the Ability to Close 47% More Opportunities with Integration to TruVoice
Draper, UT: Win-loss and customer experience analysis pioneer, Primary Intelligence, continues its massive software integration expansion for…
10 Sales Stats to Help You Increase Win Rates in 2022
Increasing sales win rates is an uphill battle. We’ve seen the shift to digital selling in the…
Keys to Winning More: Sales Intelligence Weekly Podcast Round Up
Each week Ryan Cuellar sits down with thought leaders and industry experts to explore topics focused on…
The Key to Lasting Results: Sales Team Participation
Running a win-loss program can be difficult, especially when sales rep engagement is low. Win-Loss Analysis creates…
How to Conduct Personalized Sales Coaching that Actually Works
The buyer journey continues to shift to a digital experience. In fact, it is estimated that your…
Primary vs. Secondary Data Sources in Win-Loss Analysis
By Ron Sathoff, Director of Learning and Development at Primary Intelligence In the classic 1950 film Rashomon,…
6 Ways to Start Winning at Win-Loss Analysis Today
As a B2B organization, it’s important to understand why you win and lose opportunities. Whether acquiring new…
How to Eliminate Sales Coaching Bias
Written by Jonnie Anderson, Marketing Manager at Primary Intelligence As sales leaders, we want our reps to…
3 Reasons Sales Reps Should Not Ignore Buyer Feedback
Written by Lindy Lemperle, Designer at Primary Intelligence Sales reps can lean into buyer feedback and Win-Loss…
Build a Sales Intelligence Bridge. Win more deals.
Written by Trent Whatcott, VP of Marketing at Primary Intelligence Buyer feedback is a crucial source of…
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