Art Director

Mark Larson was the third employee at Primary Intelligence, coming on board just in time to help publish our first intelligence report. From his first day, Mark has been tasked with giving Primary Intelligence a professional corporate image and ensuring client deliverables are effectively communicated through their design.

Mark began his design career in 1996 in the magazine industry, starting with ad and layout design for a publishing company. He quickly rose to Art Director of four quarterly publications focused on the travel and food industries. In 2000, Mark was recruited to give all of Primary Intelligence’s marketing and report collateral the professional feel it needed. Since that time, Mark has been instrumental in all aspects of the Primary Intelligence brand: corporate branding, client reporting, website design, marketing materials, etc.

Mark has also put his skills to work creating Feedback Inc., a humorous look at the world of business communication.

Mark holds a BFA in digital design from American Intercontinental University and lives in Sandy, Utah.

Examples of Mark’s Work

State of Win Loss 2015

infographicState of Win Loss 2015

Primary Intelligence published key findings from our annual State of Win Loss report, including Win Loss program benefits, Win Loss data collection tools, annual spending on Win Loss initiatives, and comparisons with 2014 Win Loss findings.

Read More

ebook Mr. Green & the Five Firms

Lazy, Crazy, Bashful, Dopey, and Happy are roles that every sales rep has purposely or inadvertently played at one time or another. Which role are you playing in the deals you’re pursuing today?

Read More

5 Steps to Solving Market Problems

ebook5 Steps to Identify and Validate Market Problems

With new product failure rates hovering at 90 percent, try these 5 steps to keep your product alive and your company on top.

Read More

State of Customer Experience

Infographic State of Customer Experience 2015

Primary Intelligence reached out to Customer Experience (CX) leaders from around the world to understand how they’re implementing and leveraging CX programs. Customer Experience feedback is increasingly critical to B2B firms as they seek to build brand loyalty, increase customer referrals, and drive increased revenue and profitability.

Read More