Primary Intelligence Celebrates 15 Years - TruVoice from Corporate Visions (Formerly Primary Intelligence)

Primary Intelligence Celebrates 15 Years

Primary Intelligence Celebrates 15 Years

Company creates 15 thank you resources for sales, marketing, and product leaders

DRAPER, Utah (November 20, 2015) – This month marks 15 years for Primary Intelligence, a company specialized in delivering Win Loss and Customer Experience Analysis results for B2B Fortune 1000 companies.

To celebrate the anniversary, Primary Intelligence has launched 15 resources for sales, marketing, and product leaders at: Resources include details about helpful sales books, business podcasts, and marketing experts on Twitter. The site also outlines signs of a best-in-class Win Loss program and results Customer Experience programs should deliver.

“We like to think of it as 15 thank you gifts for all of the business leaders out there who have helped make us successful,” said Jessica Bledsoe, Vice President of Marketing.

The company started in CEO Ken Allred’s unfinished basement in 2000, in response to a growing need for better sales intelligence. As a sales leader prior, Allred would interview his own prospects to understand why he won or lost a deal.

“For me, speaking to buyers gave me a perspective I didn’t have,” Allred said. “It uncovered things that I hadn’t thought about before.”

The rich insights helped Allred improve his win rate, uncovering the potential of starting a company focused on these efforts. Allred recruited several friends to kick the company off, including current VP of Sales, Mike Brose.

Significant landmarks in Primary Intelligence’s history include:

  • 2002: Formalized foundational interview questions and released “opportunity profile” as a comprehensive deliverable for clients to understand what caused a deal to be won or lost
  • 2003: Released first software solution to complement services
  • 2010: Launched TruVoice software platform, a suite designed to collect, analyze, and communicate Win Loss and (recently) Customer Experience results
  • 2012: Launched Customer Experience Analysis services, focused on retaining and growing revenue with current customers
  • 2014: 20,000th buyer interview completed
  • 2015: Launched Transformation Services to help clients understand what to focus on to drive revenue results

The Primary Intelligence team is bullish about continued growth, thanks in part to growing popularity of Win Loss and Customer Experience Analysis.

“It’s been interesting watching the Win Loss market evolve specifically,” said Bledsoe, who has been with Primary Intelligence for eight years. “I remember when we had to define the term Win Loss Analysis, and even people who knew the term were still unsure why they needed it.” Compared that to today, said Bledsoe, where Win Loss is evolving as a “common business term and concept.”

About Primary Intelligence

Primary Intelligence delivers outcomes for B2B marketing, sales, and product leaders. We teach you how to win and retain more revenue by speaking directly to buyers and sales teams to uncover root causes through our Win Loss Analysis and Customer Experience Analysis programs. Our expert consultants initiate change in Fortune 500 companies.

Primary Intelligence began in CEO Ken Allred’s basement in 2000. The company is privately held and headquartered in Draper, Utah.


Connie Schlosberg
Digital Media Specialist, Primary Intelligence
[email protected]
801-838-9600 x 5048