News

Read the latest news from Primary Intelligence on our progress as a company and the benefits of our solutions.

Primary Intelligence Releases New Industry Insights Report “Changing Your Sales Outcomes”

March 16, 2018

New Research highlights actions companies in the study could have done differently to win 35% of the opportunities they lost to competitors.

Primary Intelligence Selects Scholarship Winner—Allison Short

Aug 18, 2017

Primary Intelligence announced the winner of its 2017 “Scrappers’” Scholarship, which asked college students from around the country to describe ways in which they have overcome adversity—at significant personal costs and against great odds—in pursuit of their education and career goals.

Primary Intelligence Announces the Date, Location and Guest Speakers for The Outcomes Conference 2017

Feb 21, 2017

Primary Intelligence announced the dates and location for the Outcomes Conference to be held Wednesday, September 13th to Friday, September 15th, 2017 and will take place at the Grand Summit Hotel at the Canyons Village in Park City, Utah

Primary Intelligence Releases State of Customer Experience 2016 Report

July 19, 2016

New research highlights B2B firms are increasingly serious about collecting, analyzing, and responding to feedback from their customers.

Primary Intelligence Discovers Industry Experience Bests 7 Other Criteria in B2B Buyer Decisions

April 26, 2016

New research highlights importance of vendor experience when B2B buyers consider potential vendors in competitive sales opportunities.

Primary Intelligence Releases B2B Buyer Loyalty Report

March 10, 2016

New B2B buyer loyalty report from Primary Intelligence finds buyers recommend non-selected vendors to other colleagues and also consider losing vendors for future business.

Primary Intelligence Announces National Scholarship Contest for Students

January 26, 2016

Primary Intelligence is pleased to announce the launch of a scholarship essay contest inspired by a September 2015 TED Talk. The essay winner selected will receive a $1,500 scholarship.

Primary Intelligence Releases State of Win Loss 2015 Report

December 15, 2015

A new research report from Primary Intelligence finds that Win Loss programs are gaining momentum with B2B businesses, with 84% of B2B organizations engaged in Win Loss initiatives in 2015, up from 76% in 2014.

Primary Intelligence Celebrates 15 Years

November 20, 2015

Primary Intelligence, a company specialized in Win Loss and Customer Experience Analysis, celebrates 15 years. As part of the celebration, Primary Intelligence releases 15 resources for sales, marketing, and product leaders.

Primary Intelligence Releases Research on Customer Experience Programs

October 28, 2015

A new research report from Primary Intelligence finds that Customer Experience (CX) programs not only lead to an improved understanding of customer needs, but also generate enhanced customer support, discovery of best practices, increased response rates, and better overall communication with customers.

Primary Intelligence Celebrates World CX Day

October 6, 2015

Primary Intelligence is joining in the CX Day celebrations, a global event that celebrates customers, customer experience professionals, and delivering exceptional service.

Primary Intelligence Launches Enhanced Offering to Gather Sales Intelligence for Win Loss and Customer Experience Analysis

September 28, 2015

Discovery sessions help sales teams uncover root causes for a buyer’s experience in a sales engagement, and account managers uncover root causes for client experiences.