The latest news from Primary Intelligence.
Primary Intelligence New Industry Insights Study: How to Win at a Higher Price
May 3, 2018
Selling at a price higher than your competitors can make it difficult, but 25% of higher priced solutions still win. Find out why buyers are willing to choose more expensive products and how you can benefit from it.
Primary Intelligence Releases New Industry Insights Report “Changing Your Sales Outcomes”
March 16, 2018
New Research highlights actions companies in the study could have done differently to win 35% of the opportunities they lost to competitors.
Primary Intelligence Selects Scholarship Winner—Allison Short
Aug 18, 2017
Primary Intelligence announced the winner of its 2017 “Scrappers’” Scholarship, which asked college students from around the country to describe ways in which they have overcome adversity—at significant personal costs and against great odds—in pursuit of their education and career goals.
Primary Intelligence Announces the Date, Location and Guest Speakers for The Outcomes Conference 2017
Feb 21, 2017
Primary Intelligence announced the dates and location for the Outcomes Conference to be held Wednesday, September 13th to Friday, September 15th, 2017 and will take place at the Grand Summit Hotel at the Canyons Village in Park City, Utah. Primary Intelligence also announced Chris McChesney to be Keynote Speaker during The Outcomes Conference.
Primary Intelligence Selects Scholarship Winner
August 15, 2016
Primary Intelligence announced the winner of its 2016 “Scrappers’” Scholarship, which asked college students from around the country to describe ways in which they have overcome adversity – at significant personal costs and against great odds – in pursuit of their education and career goals.
Primary Intelligence Releases State of Customer Experience 2016 Report
July 19, 2016
New research highlights B2B firms are increasingly serious about collecting, analyzing, and responding to feedback from their customers.
Primary Intelligence Discovers Industry Experience Bests 7 Other Criteria in B2B Buyer Decisions
April 26, 2016
New research highlights importance of vendor experience when B2B buyers consider potential vendors in competitive sales opportunities.
Primary Intelligence Releases B2B Buyer Loyalty Report
March 10, 2016
New B2B buyer loyalty report from Primary Intelligence finds buyers recommend non-selected vendors to other colleagues and also consider losing vendors for future business.
Primary Intelligence Announces National Scholarship Contest for Students
January 26, 2016
Primary Intelligence is pleased to announce the launch of a scholarship essay contest inspired by a September 2015 TED Talk. The essay winner selected will receive a $1,500 scholarship.
Primary Intelligence Releases State of Win Loss 2015 Report
December 15, 2015
A new research report from Primary Intelligence finds that Win Loss programs are gaining momentum with B2B businesses, with 84% of B2B organizations engaged in Win Loss initiatives in 2015, up from 76% in 2014.
Primary Intelligence Celebrates 15 Years
November 20, 2015
Primary Intelligence, a company specialized in Win Loss and Customer Experience Analysis, celebrates 15 years. As part of the celebration, Primary Intelligence releases 15 resources for sales, marketing, and product leaders.
Primary Intelligence Releases Research on Customer Experience Programs
October 28, 2015
A new research report from Primary Intelligence finds that Customer Experience (CX) programs not only lead to an improved understanding of customer needs, but also generate enhanced customer support, discovery of best practices, increased response rates, and better overall communication with customers.
Primary Intelligence Launches Enhanced Offering to Gather Sales Intelligence for Win Loss and Customer Experience Analysis
September 28, 2015
Discovery sessions help sales teams uncover root causes for a buyer’s experience in a sales engagement, and account managers uncover root causes for client experiences.
In The News
Pragmatic Marketer Fall 2015 Edition: “The Science of Win Loss”
Pragmatic Marketer Fall 2015 Edition: “The Win-Loss Witch Hunt”
Forbes: “Increase Sales By Answering Three Questions”
MarketingProfs: “Win/Loss Analysis: Strategize Your Results”
For interview requests or background information on Primary Intelligence, please contact Connie.
Digital Media Manager
801.838.9600 x 5048