News Room

The latest news from Primary Intelligence.

Primary Intelligence New Industry Insights Study: How to Win at a Higher Price

May 3, 2018

Selling at a price higher than your competitors can make it difficult, but 25% of higher priced solutions still win. Find out why buyers are willing to choose more expensive products and how you can benefit from it.

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Changing Your Sales Outcomes Report

Primary Intelligence Releases New Industry Insights Report “Changing Your Sales Outcomes”

March 16, 2018

New Research highlights actions companies in the study could have done differently to win 35% of the opportunities they lost to competitors.

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Primary Intelligence Selects Scholarship Winner—Allison Short

Aug 18, 2017

Primary Intelligence announced the winner of its 2017 “Scrappers’” Scholarship, which asked college students from around the country to describe ways in which they have overcome adversity—at significant personal costs and against great odds—in pursuit of their education and career goals.

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Primary Intelligence Announces the Date, Location and Guest Speakers for The Outcomes Conference 2017

Feb 21, 2017

Primary Intelligence announced the dates and location for the Outcomes Conference to be held Wednesday, September 13th to Friday, September 15th, 2017 and will take place at the Grand Summit Hotel at the Canyons Village in Park City, Utah. Primary Intelligence also announced Chris McChesney to be Keynote Speaker during The Outcomes Conference.

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Matthew Bergrin

Primary Intelligence Selects Scholarship Winner

August 15, 2016

Primary Intelligence announced the winner of its 2016 “Scrappers’” Scholarship, which asked college students from around the country to describe ways in which they have overcome adversity – at significant personal costs and against great odds – in pursuit of their education and career goals.

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State of Customer Experience 2016

Primary Intelligence Releases State of Customer Experience 2016 Report

July 19, 2016

New research highlights B2B firms are increasingly serious about collecting, analyzing, and responding to feedback from their customers.

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B2B Vendor Success

Primary Intelligence Discovers Industry Experience Bests 7 Other Criteria in B2B Buyer Decisions

April 26, 2016

New research highlights importance of vendor experience when B2B buyers consider potential vendors in competitive sales opportunities.

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B2B Buyer Loyalty

Primary Intelligence Releases B2B Buyer Loyalty Report

March 10, 2016

New B2B buyer loyalty report from Primary Intelligence finds buyers recommend non-selected vendors to other colleagues and also consider losing vendors for future business.

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College students smiling, outside

Primary Intelligence Announces National Scholarship Contest for Students

January 26, 2016

Primary Intelligence is pleased to announce the launch of a scholarship essay contest inspired by a September 2015 TED Talk. The essay winner selected will receive a $1,500 scholarship.

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State of Win Loss Infographic

Primary Intelligence Releases State of Win Loss 2015 Report

December 15, 2015

A new research report from Primary Intelligence finds that Win Loss programs are gaining momentum with B2B businesses, with 84% of B2B organizations engaged in Win Loss initiatives in 2015, up from 76% in 2014.

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Balloons

Primary Intelligence Celebrates 15 Years

November 20, 2015

Primary Intelligence, a company specialized in Win Loss and Customer Experience Analysis, celebrates 15 years. As part of the celebration, Primary Intelligence releases 15 resources for sales, marketing, and product leaders.

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Exceptional Win Loss Programs

Primary Intelligence Releases Research on Customer Experience Programs

October 28, 2015

A new research report from Primary Intelligence finds that Customer Experience (CX) programs not only lead to an improved understanding of customer needs, but also generate enhanced customer support, discovery of best practices, increased response rates, and better overall communication with customers.

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CX Day

Primary Intelligence Celebrates World CX Day

October 6, 2015

Primary Intelligence is joining in the CX Day celebrations, a global event that celebrates customers, customer experience professionals, and delivering exceptional service.

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head with cog wheels

Primary Intelligence Launches Enhanced Offering to Gather Sales Intelligence for Win Loss and Customer Experience Analysis

September 28, 2015

Discovery sessions help sales teams uncover root causes for a buyer’s experience in a sales engagement, and account managers uncover root causes for client experiences.

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In The News

The Science of Win Loss infographic cropped

Pragmatic Marketer Fall 2015 Edition: “The Science of Win Loss”

Pragmatic Marketing: Win Loss Witch Hunt infographic cropped

Pragmatic Marketer Fall 2015 Edition: “The Win-Loss Witch Hunt”

Forbes.com logo

Forbes: “Increase Sales By Answering Three Questions”

win loss analysis: strategize your results infographic - cropped

MarketingProfs: “Win/Loss Analysis: Strategize Your Results”

Media Inquiries

For interview requests or background information on Primary Intelligence, please contact Connie.

connie.schlosbergConnie Schlosberg
Digital Media Manager
[email protected]
801.838.9600 x 5048