The latest scoop on Primary Intelligence. (You heard it here first.)

Press Releases

Matthew Bergrin

Primary Intelligence Selects Scholarship Winner

August 15, 2016

Primary Intelligence announced the winner of its 2016 “Scrappers’” Scholarship, which asked college students from around the country to describe ways in which they have overcome adversity – at significant personal costs and against great odds – in pursuit of their education and career goals.

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State of Customer Experience 2016

Primary Intelligence Releases State of Customer Experience 2016 Report

July 19, 2016

New research highlights B2B firms are increasingly serious about collecting, analyzing, and responding to feedback from their customers.

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Primary Intelligence Discovers Industry Experience Bests 7 Other Criteria in B2B Buyer Decisions

April 26, 2016

New research highlights importance of vendor experience when B2B buyers consider potential vendors in competitive sales opportunities.

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B2B Buyer Loyalty

Primary Intelligence Releases B2B Buyer Loyalty Report

March 10, 2016

New B2B buyer loyalty report from Primary Intelligence finds buyers recommend non-selected vendors to other colleagues and also consider losing vendors for future business.

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College students smiling, outside

Primary Intelligence Announces National Scholarship Contest for Students

January 26, 2016

Primary Intelligence is pleased to announce the launch of a scholarship essay contest inspired by a September 2015 TED Talk. The essay winner selected will receive a $1,500 scholarship.

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State of Win Loss 2015

Primary Intelligence Releases State of Win Loss 2015 Report

December 15, 2015

A new research report from Primary Intelligence finds that Win Loss programs are gaining momentum with B2B businesses, with 84% of B2B organizations engaged in Win Loss initiatives in 2015, up from 76% in 2014.

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Primary Intelligence Celebrates 15 Years

November 20, 2015

Primary Intelligence, a company specialized in Win Loss and Customer Experience Analysis, celebrates 15 years. As part of the celebration, Primary Intelligence releases 15 resources for sales, marketing, and product leaders.

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Exceptional Win Loss Programs

Primary Intelligence Releases Research on Customer Experience Programs

October 28, 2015

A new research report from Primary Intelligence finds that Customer Experience (CX) programs not only lead to an improved understanding of customer needs, but also generate enhanced customer support, discovery of best practices, increased response rates, and better overall communication with customers.

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CX Day 2015

Primary Intelligence Celebrates World CX Day

October 6, 2015

Primary Intelligence is joining in the CX Day celebrations, a global event that celebrates customers, customer experience professionals, and delivering exceptional service.

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Primary Intelligence Launches Enhanced Offering to Gather Sales Intelligence for Win Loss and Customer Experience Analysis

September 28, 2015

Discovery sessions help sales teams uncover root causes for a buyer’s experience in a sales engagement, and account managers uncover root causes for client experiences.

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In The News

The Science of Win Loss infographic cropped

Pragmatic Marketer Fall 2015 Edition: “The Science of Win Loss”

Pragmatic Marketing: Win Loss Witch Hunt infographic cropped

Pragmatic Marketer Fall 2015 Edition: “The Win-Loss Witch Hunt”

Forbes.com logo

Forbes: “Increase Sales By Answering Three Questions”

win loss analysis: strategize your results infographic - cropped

MarketingProfs: “Win/Loss Analysis: Strategize Your Results”

Media Inquiries

For interview requests or background information on Primary Intelligence, please contact Connie.

connie.schlosbergConnie Schlosberg
Digital Media Manager
cschlosberg@primary-intel.com
801.838.9600 x 5048

Collaborate with Us

Primary Intelligence experts are standing by to collaborate with you on blogs, books, webinars, and conference presentations. We have interesting things to say on these topics:

  • Win loss analysis
  • Customer experience analysis
  • What buyers care about
  • How to enable sales to win more deals
  • Effective buyer-driven marketing tactics
  • Developing products that align with buyer needs
  • Creating KPIs and success metrics that deliver results

Please contact Carolyn to start the collaboration process.

Carolyn Galvin Director Industry InsightsCarolyn Galvin
Director of Partnership Marketing
cgalvin@primary-intel.com
801.838.9600 x 5032